10 Most Common Web Design Mistakes to Avoid in 2020
Posted: Jan 20, 2020
I'm sure; you must have heard that saying, mistakes make a man perfect and this is perfectly suitable for website designers.
Yes, no web design seems to be perfect. Sorry for being bitter here, but every design has some flaws, and competent web designer or developer is the one who will learn from those mistakes.
Let me make it clear for you! Here, by mistakes, I'm not discussing a missing comma, spelling errors or excessive use of semicolons. These are critical one, but there are such flaws that can severely affect your web design.
While we all are well-versed with this fact that poorly designed website or web design with flaws can lose the potential to hold visitors on your site longer. Not only it creates a bumper for potential customers but also seems to give a headache. If you are still managing your business with the website that has flaws, then it's time to wake up!
In 2020, if there will be anything that can tremendously push up your online presence, then it is only your website. Your web design can be a game-changer for your company's goal, not just the way it looks but also the way it functions and ensures the ease of navigation.
You must be wondering about what guidelines you need to follow or what common web design mistakes you should keep at bay while designing a website...
There are hundreds of posts out there that will provide you To-Do list in 2020, but every business is different and has different objectives. Before doing anything wrong, it is worth taking a moment and decide what common mistakes you should avoid.
We have compiled a list of 8 worst mistakes that you need to keep in mind before starting Wordpress theme customization
1. Slow Loading of Website
There is nothing more irritating than browsing a website that takes too long to load. According to Google algorithms, 3 to 4 second is the ideal page load time. The speedily your website loads, the better it will deliver the user experience. If your website is taking more than 4 seconds to load, then you need to rethink some design elements on your website.
According to Statistics, the large segment of users does not wait for more than 5 seconds for the site to load. In case, it takes longer than this; the user will quickly jump on the following websites. Slow website loading will harm the bounce rate and your business. And this is one of the most common blunders that usually inexperienced website developers make while taking charge of a project.
So optimize all these elements and update it according to newer versions can help to speed up the things.
2. Hard To Navigate
Well-designed websites indeed attract more visitors, but if your only goal is to make your website look so fancy, you may lose your potential customers. Your website needs to be functional for your users. If they can't find a link to some of the website sections, then they will automatically make a decision that your website is lacking a specific part and immediately leave.
Also, keep in mind that header and footer attract more attention, though keep all of your services in the beginning and reserve the footer for contact us details.
3. Mobile-Friendliness Matters
In the age of digitization, you can't afford to make a mistake of ignoring a responsive website. According to White Paper, from 2013 to 2015, internet consumption on tablets grew by 30% and smartphones by 78%. And at the same time, desktop internet consumption is dropped by 1% in a few years.
If your site is still non-responsive, then you are missing out on a large section of traffic. With the increasing smartphone users, a large number of users are accessing websites on the small screens. If they can't view it or read your content correctly, they will move to other sites.
4. Missing a Call to Action
There is no use of investing in Wordpress Website Development if your site has no call to action.
Every website has been developed with a specific objective, and you need to make sure that it calls the user for action. Your site should be clear about what you want your users to do and deliver an excellent user experience.
In case if you are finding that you are getting a lot of traffic, but you are not achieving your objectives, then you are not steering your users appropriately. For example, if it is an online store, make sure that there is captivating pictures, attractive descriptions of the product and positive customer feedback, put the BUY NOW button right there for the users.
5. Poorly Optimized SEO
Neil Patel says "No website can stand without a strong backbone, and that backbone is technical SEO."
Just think, what if your website has no searches?
To rank your site on the first page of search engines, including Google, Bing, Yahoo, you need to use different SEO tools and optimize it for better ranking. The choice of keywords will decide how well your website will be doing in terms of ranking and positioning.
A good SEO will make sure that your website will appear much higher up on SERPs and it is essential for your website as second and third search engine result list is much, much less likely to be seen by users. Before getting into Wordpress Theme Development, you can ask your developer to discuss how they will optimize the SEO of your site.
6. Poor Choice of Color Scheme
When it comes to Wordpress Web Development, theme colours play an essential role in strengthening the overall impression of the website over users. Mismatch or weak colours of your website can increase the risk of losing your visitor in seconds. Choosing the wrong colour scheme is one of the most common web page design mistakes that usually inexperienced developers make.
To avoid this mistake, you should take these few points into consideration:
- Check whether the company has specific corporate colours in the logo, if yes, then leverage it in website design theme.
- Before transferring your website from
- Never use more than three colours. And the ratio should be 60%, 30% and 10% to create a balanced appeal.
7. Content is Not Properly Segregated
Many people skim headlines and emphasis on the text in which they are interested in conveying.
I bet your attention was drawn on the first sentence first and the same goes with the webpage content. Instead of putting the bundle of words, you can increase customer engagement by dividing the content using H1 and H2.
Another reason for using heading and subheadings in your content is allowing the search engine to find the relevant content quickly. There are millions of searches every day worldwide, and your quality of content is one of the major factors for ranking your site higher in the SERPS.
I hope you understand all these web design mistakes to avoid in 2020 on your site. You need to pay attention to these mistakes and reread the list and note what to avoid while developing the site design next time.
You can also avoid these common mistakes by hiring a pro developer in 2020. Choose your web design partner with a proven track record of success in your industry and has experience in developing engaging online experience.
I am working as Sr. WordPress Developer at Wordprax for the past 10 years. I have several years of experience in developing different kinds of customized Html to Wordpress Conversion, WordPress theme customization.