How To Optimize eBay Product Listing For Better Sales In 2020

With about 1.1 billion live listings, it gets quite challenging for eBay sellers to stand out and impress buyers. The competition is fierce in this marketplace as it is leveraged by millions of global sellers. If you are selling on eBay, there is a fair chance that you are competing with thousands of sellers dealing in similar products. Each one of them is striving to get to the top of the search results. And, how do you elevate your rankings and have that top spot on the search result page? The evident answer is - by optimizing your eBay product listings.

Why eBay Product Listings Need Optimization?

Your product listings are in dire need of optimization if you want to get in front of the 183 million active buyers on eBay. However, if you fail to do so, it will negatively impact your business. As your listings will not rank on relevant product searches, any effort you make will go in vain.

Getting in front of most buyers will boost conversion and increase your profits. And, this is what sellers are looking for. Yet, most new sellers find product listing optimization challenging.

A majority of sellers are either unable to understand the technical algorithm that eBay employs or they are unable to manage hundreds and thousands of product listings. One substitute for this is outsourcing. For those who find the process challenging can have experts to manage their listings optimization. And, sellers who are dealing with thousands of products can look for eBay product upload or eBay data entry services.

If you are simply looking for ways to improve your product sales, here are some effective tips at your disposal to help you get that competitive edge.

Some Effective Tips To Let You Convert Most Sales This Year

Never Skip On Doing An In-Depth Research

For your business to perform well on the marketplace you need to have comprehensive knowledge about the market and the target audience. Understanding these crucial aspects will enlighten you on customers’ search behavior. To optimize your listings, you must know what your customers are looking for and typing in the search bar.

Keywords and search terms are crucial for your online store’s success. They significantly increase your products’ visibility online. Thus, in order to show up in the search result page, you must include the keywords that the customers are using for product search on eBay. The more relevant keywords you use for describing your products, the more likely they are going to rank in the search results.

• Clearly And Accurately Define Your Products

eBay is full of sellers having small and large business sizes. Some are well-recognized brands while others are lesser-known sellers. Customers are more inclined to buy from reliable brands and hesitant to choose from new ones.

Product descriptions are one way of convincing buyers to make a purchase from a new brand. Because online buyers can't have the actual look and feel of the product, they rely on descriptions.

If you are unable to provide a comprehensive description or give misleading and inaccurate information through it, you are sure to frustrate buyers.

You must include proper product descriptions with relevant titles to satisfy your customers. Good eBay product description must have:

• A proper title giving the outline of the product through relevant keywords.

• A comprehensive and accurate description, defining your product.

• Always include proper pricing, shipping, and delivery timings, returns and refunds, etc.

• Make Sure You Use Keywords Optimally

For higher eBay rankings, keywords are necessary. However, eBay has a ranking algorithm where keyword density has a significant role. Thus, stuffing your listings with keywords will only lead to keyword spamming.

Stuffing irrelevant keywords that have nothing to do with your product or brand may backfire. In lieu of increased visibility, you will only attract a low conversion rate.

Conclusion

eBay is consistently evolving when it comes to its search engine algorithm. The primary focus remains on enhanced customer experience, relevance for easy accessibility and value for money. Thus, it’s important to be updated with its evolving algorithms and employ these effective tips to improve your listings and increase your products’ visibility.

Looking for a more detailed version for product listing optimization or need expert guidance on running a successful eBay store? Drop an email to info@dataentryindia.in and get professionals at your assistance.

Gracie Ben is a content marketing professional at DataEntryIndia.in, a data entry service provider that helps companies with all sorts of data entry and management services.