Newspaper Advertising – A Medium that is here to Stay
Posted: Jan 25, 2020
You all might be aware of the ads that come occasionally in the newspaper. Newspaper advertising is an excellent medium to back authenticity for the product or service a brand has to offer to the audience. It is a way to make the consumers feel that the product/service is recommended and approved by the public, such is the perception of newspaper advertising and thus national brands opt for this medium.
Newspaper as a Targeted Medium – Newspaper as a targeted medium allows to segment audience based on linguistics, regions and locations, demographics and psychographics. There are many editions of each paper and thus segmenting becomes easy and can be selected based on the target audience a brand and advertiser wants to reach to.
Wide reach and Readership – Newspapers reach masses and thus any ad that is published in these also reaches these masses. The ads that have a strong call to action are compelling and make the consumer act in that very desired manner. For instance it could specify call now, register now etc.
Flexibility – Newspaper advertisements come in different prices and depending upon the budget that a brand has they can decide the placement they want to feature on in the newspaper. Front page costs the highest, the other popular pages include the third and the last page of the publication and thus it allows for great flexibility to the advertisers to pick from depending upon budget and preference.
Varied Forms of Newspaper Advertising – Newspaper advertising comes in different forms and includes pure display ads which are generally a full page or a quarter page ad that are for purposes of creating a brand and brand recall and recognition. Then there are ads which are sales ads and have strong call to action. There are ads that look like an article but in reality are a subtle and a more sophisticated form of advertising. These articles are known as advertorials, they are written usually when a brand is launching a new product or a service. These are gaining traction of recently as they seem to be journalists whom we consider to be highly trustworthy as recommending the product or service and thus they influence the readers like no other form of newspaper advertisement does.
Newspaper advertisement should be selected in cases wherein the target segmentation is less and the desired target audience can be bracketed in the same basket, for example 24 to 60, male and female both, white as well as blue collar etc. Nonetheless, there are newspapers reaching a specific mindset of audience such as The Economic Times, who cater to working professionals that an advertiser can take leverage of.
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Excellent Publicity is an emerging and fastest growing advertising agency started by one of the youngest chartered accountants and an MBA with a top B firm in 2012 headquartered Ahmedabad with branch setups in Mumbai, Pune & Rajkot. Excellent Publicity is the one stop solution to provide best services to have remarkable media campaigns all over the nation. They have as many years of experience in media buying, planning and execution and can provide high quality services with comparatively lower rates. Team Excellent has served thousands of clients and helped them in promoting their brands and reach the target audience successfully.For more information visit the official website of Excellent Publicity- www.excellentpublicity.com and contact- firstname.lastname@example.org
Vaishal Dalal, co-founder of Excellent Publicity, spends much of his time creating simple but valuable content which helps ecommerce entrepreneurs to grow their online business.