What is a PR function and how is it useful for business

Public relation is a strategic communication mechanism that uses corporations, individuals and organizations to create mutually beneficial public relations.

A professional in public relations create a comprehensive communication strategy and use media and other direct and indirect media to build and maintain a positive brand image and a strong relationship with the target audience.

The main goal of PR agency in Mumbai is to maintain a brand's positive reputation and maintain a strategic partnership with the public, prospective customers, partners, investors, employees and other stakeholders that contribute to a positive brand image and that is true, useful, and meaningful and looks essential.

Public relations functions

Public relations are not the same as advertising. PR agency in Mumbai do not buy advertisements, they do not write stories for reporters, and they do not focus on attractive paid promotions. They promote the brand using editorial content appearing in magazines, newspapers, news channels, websites, blogs, and TV programs.

Using earned or free media for promotion has its benefits as information from these media is not purchased. It has a third-party affiliation and is therefore not viewed with suspicion by the public.

The functions of public relations managers and public relations agencies include:

• Interpreting, analyzing, interpreting public opinion and attitudes towards the brand and drafting strategies that use independent or earned media to influence them.
• Develop approaches to help both brands promote and new trends through editorial content.
• Writing and distribution of press releases.
• Speechwriting.
• Planning and execution of special events related to public and media relations.
• Web Content Writing (internal and external website).
• Develop a public relations strategy in crisis.
• Handling the brand's social media presence and responding to public reviews on social media websites.
• Consultation of employees of the organization regarding policies, course of action, the responsibility of the organization and their trust.
• Deals on behalf of the corporation with government and legislative agencies.
• Dealing with public groups and other organizations on social and other policies and legislation of government organizations.
• Handling investor relations.

Types of Public Relations

Public relations can be classified into seven classes according to the functions of the Public Relations Department / Agencies. Here are:

Media Relations: Establish a good relationship and service as their content.

Investor Relations: handling investor events, issuing financial reports and regulatory filings, and handling questions and complaints from investors, analysts and the media.

Government Relations: Representing the brand to the government to the fulfillment of policies such as corporate social responsibility, fair competition, consumer protection, employee protection, etc.

Community relations: handling the social aspect of the brand and building a positive social niche reputation such as environmental protection, education, etc.

Internal relations: To advise the employees of the organization on the procedures, course of action, the responsibility of the corporation and its obligations. Collaborating with them during the launch and special events of the product.

Customer Relationships: Handling relationships with target markets and key consumers, conducting market research to learn more about customers, interests, and preferences and devise strategies to influence earned media.

Marketing Communications: Support Marketing Strategies for Product Launches, Special Events, Brand Awareness, Logos, and Status.

Atul Chaudhary is Indian based professional blog writer.