How to Choose The Best 2D Animation Company For Video Creation

Looking for the best 2D animation company for video creation? Are you confused about the increasing number of animation studios that you have to choose from?

In the digital environment, you need to continually look for new opportunities that enable businesses to engage with their audience and keep on developing the community through online channels.

According to a study, there is an increasing number of marketers turning to video content to interact with their target audience. 92% of marketers are planning to use videos as a significant part of their marketing strategy as a ploy to increase their competitiveness.

However, to produce video content that creates the impact and helps you influence your market highly depends on the kind of 2D animation company you hire for the task.

This is why the first step should be looking for the right partner.

What is 2D animation?

2D animation videos can be identified with characters, backgrounds, and other elements build in the two-dimensional environment. Traditionally, 2D animation was achieved by taking the story further with a series of separate drawings or sketches that deliver the message when put together in a specific order.

However, in the digital age, mainstream 2D animation has now shifted towards using different applications and software to produce videos that most of us associate with 2D video production.

From TV shows, feature films, mobile apps, websites, advertisements, and social media, you will see new and more creative video content that has been made using 2D technology as this is one of the most prominent ways to create engaging content for the traditional marketing and digital channels.

Moreover, as the consumption of video content on online mediums, like YouTube, is increasing, the demand for 2D animation studios has also increased within the last decade.

The TV show, Rick and Morty, is one of the more recent examples of 2D animation that has gained popularity globally.

That said, to build an impactful video, businesses have to start with doing their homework before signing up an agreement with an animation house.

The Technical and Creative Expertise of the Animation Studio

3D animation, whiteboard videos, explainer videos, and 2D animation, they are entirely different style of video production. They all engage different audiences, can be highly effective for all kinds of unique purposes and messages, and they all require a diverse set of technical skills, the familiarity with these tools and applications.

Hence, the first sign for checking if a particular company is the best option for you is to find out if their technical expertise, creative flair, and the style of animation matches the way you envision your video.

The primary destination of the video, the feel and vibe of your brand, and the video consumption behavior of audiences are a few factors you should be mindful of when analyzing your options.

Analysis of The Demo Reel:

With the increasing option of video animation companies, it has become challenging and time-consuming for businesses to go through portfolios of all the firms they are considering.

The more efficient option is to ask for the demo reel. This will help you identify the strengths of the studio and get a better understanding of their:

• Style of 2D animation
• Quality of work
• understanding of voiceover and soundtrack
• originality of visuals
• Camera moment
• Flow of story

The demo reel eliminates the need to watch lots of videos.

You can analyze the complex scenes, smart transitions, color choices, and composition of scenes to comprehend the way this studio works.

Willingness to Facilitate Edits and Client Feedback:

When finding the best 2D animation company, you need first to decide how involved you want to be. If you have an explicit vision for your video, it should be a good idea to look for a company that functions with a collaborative spirit and offers multiple edits.

When you are creating a video, the subjective and artistic nature of the work may lead to a different end product, then what you might be expecting. Hence, you should negotiate the number of edits they will facilitate. Many companies entertain 2 to 3 edits or less. However, if you are particular about the result, sometimes even ten edits won't be enough.

Look for the Budgetary Compatibility:

Video creation is often one of the significant parts of a comprehensive digital marketing strategy. However, one of the critical limitations businesses face is the budget. Besides, the growing number of animation studios means that there is an option available for everyone, with different requirements and budgets. If you look hard enough, you will be able to find your 2D animation company while staying within the budget.

Don't Compromise on Your Vision and Brand Needs:

The best 2D animation company doesn't exist, which is why there is no point in looking for one.

Instead, you need to carefully analyze what you want to achieve with the video, where you want to publish it, and what type of videos your audience likes to watch. When you have your needs identified, and you have a vision for the final product, you can look for a company that creates videos of a similar nature, and that can imitate your brand quirks, and you will hit it off with them in no time at all.

Jane Collen is a creative content writer and digital marketer at TekRevol. She works closely with B2C and B2B businesses providing blog writing, video script writing, ghostwriting, copywriting and social media marketing services.