Mistakes UI Designers Should Start Avoiding

There’s a query in your head and there are two things that you can do to find out the answer to it:

• You can drive to the nearest library, find the right book and sift through the pages to find the right answer
• Open your browser, type G.O.O.G.L.E in the search bar, press Enter and have your query answered, almost instantly

Does it occur to you that why out of all the options you found googling your query as the easiest one? That’s because the internet has become a go-to solution for everything. From shopping to reading, there’s a website for everything, which you can visit and have your problem resolved, just like that!

The reason that we turn to these websites is because of their easy accessibility and then usability. Wonder what would have happened if these websites were complicated to understand and use?

Websites are an integral part of some businesses that intend to have a prominent online presence. A good website that doesn’t only have a compelling design, but also an efficient user interface is all that a business needs to gain a sure-shot advantage over its competitors.

Since we’re talking about the interface, let’s shed more light on it. The interface is everything for any website. All the time a user spends on a website is because of the interface. If it’s not strong or compelling enough, chances are, no user would stay on that website and its bounce rate will increase. Speaking of which, did you know? 38% of the users bounce away from a website with an unattractive layout. So, what is it that makes the user interface so important? Let’s find out!

What is UI and Why is it Important?

User Interface or UI, just as the name suggests, is how a user interacts with a website. To say the least, UI links the user with a website. A basic user interface contains all the necessary design elements and functions that help a user navigate through a website. UI design is one of the basic building blocks of a website. If it fails to meet the mark, then that website will inevitably fail.

The reason why the user interface holds so much significance is because it is one of the key factors that allow websites to retain the traffic that comes on it. A visually-compelling website brings in new users and turns them into loyal customers. But you know what? Sometimes, these UI designs have a lot of mistakes in them. Mistakes that don’t seem like a big deal at first glance, but deep down inside, they are the real reason why a website falls into failure. So what are those mistakes? Let’s have a look:

Common UI Mistakes That Designers Should Stop Making 1. Compromising Website’s Usability over Creativity

Website designers often overlook the fact that there must be a balance between creative design and usability. If your team of designers is working on your website, then please, tell them to K.I.S.S, Keep it Simple Silly! Make sure there is a balance between the website design and its usability. A slight unbalance and your entire website will end up falling apart.

2. Going With a Meaningless, Unresponsive Design

What good is your website if it’s not responsive? An unresponsive website is like a waste of time and effort, as compared to responsive websites that users can easily access across multiple platforms.

3. Designing Layouts without Content

Designing a website’s layout without placing its content is a bad practice. When your UI designers place content in each section, they get a distinct picture of what the final website would look like, with its content. Since we’re talking about it, do not use Lorem Ipsum while designing your layout. Your website will have actual content published on it, so why not use its actual content to design the layout?

4. Using an Unfitting Font

Okay, so your ultra-fast internet connection is loading your website quickly. But, wait a second, what is this confusing font that’s making the text on your website so difficult to read? Your website has to be easy-to-understand and easy-to-read. Let your UI designer know that you want a crisp, Sans-Serif font for your website and not those fancy cursive ones. Plus, make sure that the size of the font, line spacing, typeface and readability, everything is consistent throughout the entire website.

5. Going With Weird Color Combinations

Color is a language that is unspoken, yet speaks loudly. Since your website is about your brand, therefore the ideal approach in this situation would be to choose the colors of your brand as the main color palette of your website. Sometimes, not sure intentionally or unintentionally, UI designers end up using multiple colors on a website, which defy the overall theme and purpose of the website.

6. Not Focusing Enough on CTA Buttons

Call to Actions are important for they tease users to take action in favor of the brand. Sometimes, UI designers forget to use the rule of

• emphasis' in design

while designing CTA buttons for websites. Where there is no emphasis, CTAs will blend with the text and the user will leave the website without taking any action. Therefore, let your UI designer know that you want a big CTA button, so your users can easily spot it amid all the text. Long story short, your website’s CTA button should be attention-grabbing and inviting, period!

7. Messing Up the Alignment in Forms

Lastly, the mistake that UI designers make while designing forms on a website is alignment. If the form on your website is not entirely left-aligned, then your users will have trouble figuring out the sections. Therefore, instead of trying to save space and settling for zig-zag form design, use a simple, left-aligned format to make things easy.

The Final Word

Websites are more like online representatives of a brand. Brands with websites that have a compelling design, top-notch functionality, and a whole lot of creativity are sure to create a long-lasting impression on their consumers.

Tina Anderson is an enthusiastic digital marketer. She also writes for BuyTvinternetPhone .She is always on the lookout for the latest developments in the marketing world.