The Ultimate Guide to Video Animation

With the turn of the 21st century, video animation has taken everyone by surprise. Almost every business sector has embraced the concept of animation to upscale its brand identity and sales figure. With some of the finest animation studios in Pune, the city is also home to a plethora of institutes that offer quality training. This post is for everyone who are looking for a promising career in video animation and wants to enquire about the video animation courses in Pune.

Although video marketing isn't a new word, this strategy is trending in almost every channel & platform. Right from the Disney movies to the 3D games, the animation is one of the most powerful tools to showcase your product. Read the pointers to have clarity on how to begin this journey.

The concept is the Key

Alongside your business objective, have a transparent idea of why are you making this video. Segregate your current resources with what your objectives from the video. Have clearness on your target audience, demographics, USP, a message and concluding it with a call to action.

Content is the King

Different video animation software plays a crucial role in making a stunning presentation, but the soul of every animation is the script written. The start has to have a killer punch that retains the onlookers till the end of the video. Writing a stunning script that compliments the concept and elaborates every scene to the core is the key to a successful video. The tone of the video is to be interactive, rather than a boring sales pitch.

Pin your Story

Your story is not a standalone offering. Designing your storyboard is an art and blending it perfectly with the graphics, voice-over, and background score is a serious task. A video creative stands out in the market only when the mapping of every element falls in the right place.

Give a Life to your Story

Digitally developed illustrations are the unanimous choice to make a lasting impression among your clientele. Other ways, you can always opt for stills that are easily animated. Once you have your content and story ready, it's time to breathe life into the animation. Hire a professional voice over artist to ensure that the voice modulation matches with the story and video. Along with a voice-over, you can add a background score that suits the tempo of the video. Effective sound effects go a long way in branding the entire product.

Edit before it goes Live

The final phase before a video goes live is through the editing table. Using various software like Camtasia, Adobe Aftereffects and more. A more cost-effective way is to use the online-animated video editing tools but if you have allocated budget accordingly, hiring an expert would be an ultimate choice.

Finally, you are all set to launch your video in the market. If this post makes you curious, check out the video animation, game design courses in pune pune and give a jet-start to your animation career.

I'm Mac Hardy has been working as a Content Writer for last 4 years.