How to Advertise on Quora?

Advertisement is not just about showcasing your product. It is about addressing the problems of users. Quora is the best platform where you can find people with grievances. It is the site where you can find people asking questions on why the color of the sky is blue to how to live an exciting life?

As we know that Quora advertising is a recent experiment of which advertisers are taking advantage in the present time. Before exploring the ways to advertise on Quora let’s get a basic understanding of Quora.

What exactly is Quora?

Quora is the largest Q&A site founded by ex-Facebook employees Adam D’Angelo and Charlie Cheever. This question-answer site is not limited to profile with certain specifications. You can find credible answers from people with a high profile. From doctor to space scientist or an artist, people from all walks of life are present on Quora.

Marketing on Quora?

Marketing of this kind comes under content marketing where the focus in on content rather than your product and services. Your products will automatically come in the limelight if the content is satisfactory for users.

Quora is the best place for content marketing because it is a Q&A site. Your ads are sandwiched between the relevant content and that serves as a solution to their problem. When users read satisfactory answers on Quora, they look for further solutions. It could be a product or service. There you get a chance to show your expertise which you offer and that is the advantage of putting ads on Quora.

How to advertise on Quora?

If you are a digital marketing strategist, you may already have an idea about creating ads on platforms like Facebook and Instagram. The ads on Quora are created similarly. Here is a short guideline for insights on creating ads-

Create an account

The first step is to create an account on Quora so that you can get access to Quora ads manager. It will not take much of your valuable time. You can create ads within a few minutes and start creating your ads.

Create ads

After creating an account, the next step is creating ads. You need to choose a headline/tagline, write a description, add your landing page URL, and call to action, relevant content. You have two options in Quora-import an ad or create a new one. If you choose to create a new one, you need to provide details related to your business, like a business name, the headline of advertisement, description of Quora ads, etc. You can preview your ads and edit as per your wish.

Target audience

Targeting is one of the important factors in a digital advertisement. It is not a billboard ad. If you are not a Quora ads expert, you need to be very precise in targeting. It is the most important and advantageous step in creating ads. You can choose to target the audience based on location, platforms, device mobile/desktop.

Set budget

In Quora also, you have to pay some charge whenever there is a click (CPC model). You can choose a bid according to your budget and launch your ads. Either you can run ads immediately or choose a starting and ending date. Add conversion pixel to your website to track your performance. Tracking will give insights on your performance so that you can make changes.

Quora will give an overall information on performance as there is no option to get insights on your performance separately.

Quora has become an attractive option for advertisers since 2016 when Quora started putting ads. This guide will help you to seek advantage of this platform.

Mukesh Rajwansh is an omnichannel digital marketing strategist specialized in organic SEO, Google AdWords, paid marketing, social media & more.