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How SEO Can Boost Your Online Business

Author: Shahrukh Hasan
by Shahrukh Hasan
Posted: Feb 13, 2021

How SEO Can Boost Your Online Business

With day by day invention that is going around you is making everything going digitally mad. So you might be running your business or planning to have your business?.

Guess what, You have landed at the right place. Online business is not like a rocket science rather it’s just thought process that makes it tough.

I guess you have heard about SEO?

If no, then don’t worry we got a nice and quick guide for you on SEO.

So what exactly is SEO & how it is related to your online business & how it can help your business to reach to your dedicated audience. Well, we will be discussing about all this here RIGHT NOW!!!

What is SEO?

SEO is in simple terms is defined as Search Engine Optimisation. It is a process by which you can get a free traffic or so called Organic traffic to your site without even spending a single penny.

SEO is laser focused i.e It keeps an eye on your content which you are providing through your online business & than it optimises your site to reach higher ranking on search engines. Similarly you can use WordPress plugins to rank higher.

As you know that CONTENT IS KING without SEO it would be really difficult for you to achieve higher ranking in search index.

Types Of SEO

When we come under various types of SEO then it is broadly divided into 2 parts which represents its types of optimization that will help you to reach more audience by outranking others namely -

  1. On Page SEO

  2. Off Page SEO

What is On Page SEO?

On page SEO completely focuses on your website & content. It optimises your content that is lying within your website or business portal. On page SEO is a must for growing your business because google checks your content and find relevance with users searching on the web.

By working on On Page SEO, It will enable google as well as users finding information that is of great importance for them.

Google use crawlers or bots that scan your website so that it can assign relevant content to that a user is searching on google. Scanning include title tags, meta tags, meta descriptions, headings, paragraphs, images, URLs, and internal as well as outgoing links.

So what we got know is that optimising content within your site is of great importance because this will give a clear idea about what your online business is all about.

What is Off Page SEO?

Off Page SEO is mainly focussed on optimising your site rank by working outside your site boundaries i.e. Promoting your website on other platforms eg. Blogs, Forums, Social media etc. Off Page SEO activities mainly includes link building, social bookmarking, social media marketing.

So why is that important for you?

Well, google bots scan all your links through which sites you are getting backlink, after studying this it ranks your site.

Getting backlink is one thing where as getting high quality backlink is another part. If you need to get higher ranking then you need to work on high quality backlinks from various other domains which are having good DA score ie Domain Authority score.

It helps in increases your ranking, getting higher rankings to your site page, getting more audience to your page by social media marketing.

Techniques of SEO

Hats & their colours will be making a sense in SEO techniques. There are 3 types of techniques that are called 3 hats for SEO, namely -

  1. White Hat SEO

  2. Black Hat SEO

  3. Grey Hat SEO

White Hat SEO

White Hat SEO follows all the guidelines that are mentioned by search engine guideline. It is a legal way of working which will never harm your ranking & will never face any BAN issue.

Results will take longer time as there is no shortcut or any cheats.

Examples - Writing relevant article, providing genuine article/information, promoting on social media platforms.

Black Hat SEO

Black Hat SEO is completely opposite to white hat SEO i.e it doesn’t follow the mentioned guidelines by search engine rather it finds a glitch in the system and works on it to get a higher ranking.

This might bring short term achievements but in the long term it won’t be feasible as google keeps on updating their algorithm.

Examples - It may include plagiarism content, paid backlinks, cloaking (where different content is shown to human and search engine visitors)

Grey Hat SEO

Here comes our middleman, yes Grey Hat SEO is way of working in both Good & bad Direction. It lies somewhere between White & Black SEO.

It may somehow be beneficial to you but is still considered to be risky.

Examples - Paying for reviews, profile link exchange, clickbait (content whose main purpose is to attract attention and encourage visitors to click on a link to an irrelevant page).

Organic Search Vs Paid Search

Whenever you search for something on search engine than it displays the results of various sites that are relevant to your query. What matters the most here is that only the top 10 results gets 95% of the traffic, so it is utmost important to get ranked on search results in order to reach more audience.

Organic search is based on unpaid, natural rankings which is determined by search algorithm & this can be optimised by implementing various SEO practices/techniques. In contrast, Paid search is based on paying an amount for displaying your website on search result page. Payment is done for the views & clicks you get on your site.

How can SEO boost your Online businessSEO User friendly website

SEO will help your business to create a faster, smoother, and user-friendlier website. Today SEO is also about improving user experience so if you provide better user experience than you will surely get recurring customers.

Organic search is the primary source of traffic

Whenever a search in made down on search engines than maximum traffic is attained by top 3 or 4 search results. Getting higher rankings in search result page can be done by following SEO practices that make your site more valuable.

SEO builds trust & credibility

The goal is to set up a solid establishment for an excellent site, effective user experience that is easily discoverable in search. SEO builds a trust for the users by ranking sites as per their content & relevancy.

Brings more audience

SEO helps in getting more users within your boundaries by Social Media Marketing, Social Bookmarking, Good Backlinks and many more.

Better conversion

SEO-optimised websites loads faster, are easy to read and surf, and are highly responsive i.e compatible in all devices like Mobiles, Tablets, PC. Websites that are easy to read and navigate are more likely to grab the attention of their audience – i.e. they’re more likely to become your loyal customers.

Competition advantage

Let’s take an example of two businesses that are in the same industry, selling the same products, at the same prices. One of them has an optimised website while the other is having basic site work. Considering everything else to be same, Which company will likely grow faster and become more successful & reach more audience?

Yes optimising your site is a must because following traditional pathways will not help you in reaching heights whereas you need to keep yourself updated on latest trends.

Conclusion

SEO is an ongoing process and it takes time to get fruitful results. What here matter is your efforts, you need to continuously keep updating your site with latest information & try making it more user friendly. Write content in such a way that it is more appealing to your audience, If your content is good & site experience is good then for sure the user will be loyal to your site.

Just keep your knowledge updated because each day something new comes in the market!!!

Benefits of Digital Marketing

About the Author

I am a professional in Search Engine Optimisation with more than 4+ years of experience in the IT field. Search Engine Optimisation, keyword analysis, Google AdWords, Google Webmaster Tools, on page Optim

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Author: Shahrukh Hasan

Shahrukh Hasan

Member since: Mar 11, 2020
Published articles: 43

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