Domain Registration - Factors to Consider

The choice of domain names is among the important factors to consider during domain registration. The first thing that a prospective visitor to your website sees is the name of your web address. Regardless of whether you are running a personal blog or building an intricate site for your company, choosing the right name is critical. A lot goes into building a successful online business. However, all the online strategies that you employ are hinged on the name of your domain. The following are some key points to keep in mind when registering a domain name for your online business.

Generally, short URLs are preferable when considering domain transfers. If the URL is too long, your potential visitors may be easily confused. It will be too difficult to remember and after typing a number of wrong web addresses, your potential visitors will give up. If you go for an attractive URL, prospective visitors will recall it easily and you can be sure that you will have a lot of them returning to your site.

As a rule, avoid numbers, acronyms, dashes and other symbols when you consider domain transfers. These may lead to the confusion of prospective visitors. Before you purchase new domain names, it is advisable to focus on names that are not complex. This will serve as an advantage when you launch a website for your business. It is easy for potential visitors to remember a word or a phrase that is brief and sharp.

Take into account the type of clientele that you have. There are some company domain names that are typically associated with specific businesses. Do not limit the web address name to what you like. Pick a word or phrase that a majority of your clientele can easily relate to. If you prefer a specific word or phrase, it would be prudent to conduct research to ascertain how appealing it will be to your customers.

Come up with several alternatives when you consider Canada domain names or other international domain names. Another individual or company may already be using a URL that you want to register. Make certain that the website has not been trademarked by another company. Create a list of as many possibilities as you can in order that you may choose an alternative one in case your first choice is not available. If your options are unique, you will not take too long to find an ideal address.

Choose the right extension for your domain names. This can be determined by the specific online business that you are running. Besides dot com, other extensions available include.co,.ca,.org and.net among others. For instance,.mobi is a preferable extension for a number of companies that deliver products to customers’ mobile devices. Additionally, consider the prominent keywords in your website. For example, if you are a catering company, you want to make sure that the word ‘catering’ is incorporated into the domain registration process. On the other hand, you can simply use the name of your business when creating or searching for a suitable web address.

Andree Ochoa is the author of this article on Geo Domain Registration.