Digital Publishing - The Future of the Magazine Industry?

One of the industries suffering from the recent economic downturn was that of the paper magazine publication. An evidence of this is often the decreasing trend in create digital magazines from 2007 to 2009 as published by the Publishers Information Bureau. The year 2009 by far had the worse figures with a drastic 18.1% decline in advertising revenue. Revenues amounted to $19,450,949,762 compared to 2008's $23,652,018,533 total rate-card-reported ad revenue. The 2008 figures on the other hand, was 7.8% lower compared to 2007's advertising revenues.

The decline in advertising revenues and ad pages created has forced many magazines to cease publication. The famous of which is Gourmet magazine, closing last year after almost 70 years in publication. Although the recent economic recession may have had the greatest effect as to why many magazines went out of business in the last 3 years, it can not be solely blamed for the industry's struggle. With the developing technology and the rise of the Internet generation, audiences have shifted interests. Many have preferred gossip blogs over celebrity magazines, online cooking guides over recipe books. The Internet has become the amount one source of data.

To adjust to the decreasing advertising revenue and at the same time to take advantages of the wide reach that the Internet has to offer, many publications have resorted to having a digital edition for his or her paper publication, or have totally abandoned paper and embraced digital publishing. An online magazine software could create paperless magazines that don't need logistics costs so as for copies to be sent to subscribers, a feat that's very helpful in cutting costs for publishers. Not to mention that being paperless means zero contribution to paper waste and consumption.

The answer to whether or not digital publishing is the future of the magazine industry is still uncertain. Though many people still prefer flipping through glossy pages, digital media publishing has opened endless possibilities, benefiting not only publishers but subscribers as well.

It is not only just limited to reading, but it is also very helpful in creating effective as well as impressive digital publication including prospectus, newsletters, brochures and reports as well. What more a digital magazine software can do instead of personalizing your magazine on online is optimize content delivery at a number of devices and online channels. Moreover, it also simplifies the content syndication as well as distribution across different search engines and social medial websites and communities.

What you can get from digital magazine software?

The software easily uploads your pre-press pages and them simply deliver them to readers online and it all happens within a few minutes. Apart from this, it also sell subscriptions and server ads as well. There are variety of things and innovative ideas you'll get through the magazine software like subscriptions, hosting, ad engine, publisher admin, ad network, SEF content, analytics, publisher growth services, back issues and social media as well.

In addition to the aforementioned benefits, there are number of added benefits of getting the digital magazine software. As far as the demand of digital or its related software is concerned, there are a number of online portals are available offering you up-to-date information and instructions of using it. All you need to do is simply search over the internet to find the right place.

Khushi is a highly passionate writer, who loves creating an imaginary world with his writings. Business Development Consultant, Strategist, Blogger, Traveller, Motivational Writer & Speaker.