Fitness SEO for Personal Trainer Websites

There is one question I hear time and again. People are all curious and baffled as to the exact nature of search engine optimization (SEO). In fact, the topic is so convoluted, it has reduced many otherwise perfectly polite people to language fit only for sailors. That's why I want to take the opportunity to use this blog to teach the basic, facts and details about SEO. I especially want to focus on SEO for personal trainers so that you can understand exactly what it takes to get a top search engine rating for your personal training website.

SEO Defined SEO is the process that must be followed to get good traffic to your website via organic search engine listings. The major search engines are Bing, Yahoo and Google. All perform the function of ranking content and listing it by relevance to users. What is the purpose of SEO? It sometimes seems as if there are more websites on line than stars in the heavens, but not all are created equal. Some are excellent and provide pertinent information. Others are just rubbish. SEO helps sort them out so that users can find genuine information that truly addresses their needs. Why is it important that users have a good online experience? When an Internet user is able to find exactly what he or she needs via a specific search engine, it stands to reason that will become the go-to search engine for that user. When the user returns to the same search engine again and again, targeted ads can be presented to that user. The chances the person will click on the ads and spend money increases with the number of times the person chooses to return to the same site. In short, good user experience means good business.

Think about it. If the search engine doesn't give you a meaningful answer to your inquiry, you will look elsewhere. There's no money in that! What process to search engines go through when ranking a website? Search engines make use of a set of rules called an algorithm. Google changes its search algorithm five or six-hundred times annually. The majority of these changes are minute; however, once in a while Google will present a major change in its algorithm. Some examples of this are Google Panda and Google Penguin. This causes big changes in search results. As a search marketer, it is important that I stay aware of the dates of these important Google updates. This knowledge helps explain ranking changes and variations in organic website traffic. It is also helpful in improving my own techniques to attain the best SEO results. What are some ways to improve the position of a website? Again, Google may update its algorithms as many as six-hundred times a year, so it's easy to see the rules are always changing. Nonetheless, there are some methods that stay constant and will assist you in improving your personal trainer website's search results.

Pay close attention to the architecture of your site. The ease of use and structure of your site is always assessed. Attend to details such as navigation and page hierarchy because these are used as deciding factors. Make your website user-friendly, well-ordered and easy to navigate. Design and usability are important. Your goal is to have your visitors return again and again, so you must provide them with a satisfying experience. This is a major deciding factor in your search engine ranking. Be sure to use relevant keywords that reflect the words your targeted audience would use to find your site. Place your primary and secondary keyword in your metatags at prescribed locations throughout your site. Be sure your keyword placement is natural. Don't just stick your keywords around in odd places. If you do this, your site may be penalized. Link building is very important. Getting links from websites within your niche that have high positions in search engine rankings is a very helpful bit of SEO strategy. Content is always king. If you provide high quality, meaningful, helpful content to your users, it is a feather in your cap in terms of SEO. Search engines rank original, well written content that goes viral extremely highly. Who can help me if I'm not able to do it myself? Fear not! There are many excellent specialists in the field of SEO, and I am one of them. Many companies charge fees ranging from $750 monthly to $5000 monthly USD. In the UK, that translates to about?3000. These prices are steep because this type of work is time consuming, requires a great deal of expertise and attention to detail. It can also be very boring and tedious. Many companies devote themselves to the very time intensive tasks of keyword research and link building.

Think of SEO as figure skating on a natural body of ice. The skater must be constantly aware of all of the ice conditions. They are constantly changing, and one false move could result in disaster. This is the relationship between the person working to optimize search engine results and the search engine, itself. In my SEO business, I have perfected a number of streamlining methods to help make the common processes such as link building and search engine submission simpler. This will help you attract more high quality traffic to your personal training website.

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