How Magento Plugins Are Helpful For Your Business

Over the years, Magento has maintained its leading position among the various open-source e-commerce platforms, at least among the essential e-commerce companies. There is no doubt that this is the most powerful platform for building an e-commerce website and a preferred option for different brands. However, if you are one of the electronic retailers who want to make your business and website more productive, you should use Magento plugins. Especially those that provide Magento Amazon integration and Magento eBay integration. These extensions can be integrated into your business and offer a variety of functions and facilities with which your company can grow.

Magento has built-in SEO tools that can improve your website's ranking in popular search engines and give you a competitive advantage over other websites. In addition to embedded SEO tools, there are options to purchase Magento plugins that can help to grow your company and target a broader market. There are tools that can help indirectly increase store revenue, such as the Magento Store Manager plugin.

But how can you shape your business the way you want it to be? Choosing the right topic is undoubtedly the first step, but what's next? The answer to this question is Magento extensions that work like Shopify applications to improve the functionality of your business. Extensions can make your life as a store manager easier, improve user-friendliness, or offer your customers excellent functions. Sometimes they can do both.

If you own a Magento online store and plan to expand your business, you must complete some assignments and investigate possible online sales channels. Today, the number of multiple sales environments is crazy. However, the most popular and reliable are eBay and Amazon. In 2019, statistics showed Amazon has achieved a 20% growth in sales revenue year-over-year, with more than 200 million unique visits each month. Meanwhile, eBay remains a close alternative, achieving over 113 million unique monthly visits on average.

People often buy from Amazon and eBay, making them great places to sell products to a broader market. Even brands that are not widely known can get a start on these platforms. However, if you plan to operate an online store and an eBay / Amazon store separately, you are likely to experience roadblocks. For example, inventory differences, duplicate products, order issues, and customer dissatisfaction. The right approach is to integrate your Magento website with eBay or Amazon and manage your business smoothly.

Both eBay and Amazon offer extensive APIs that you can use to communicate with your databases. If you have specific business requirements, you can hire a Magento developer to create a bespoke solution. However, both markets have so many challenging conditions and bottlenecks that it can take years to learn before developing a solution.

In this case, you will need a Magento developer who knows the platform very well and knows all the nuances that eBay / Amazon has. For instance, there was a case where the company tried to reinvent the wheel and integrate the Magento store with eBay from scratch. The minimal conditions and limitations are so high that continuing to use this custom solution makes no financial sense, so we replaced it with an off-the-shelf extension.

A developer who knows all the advantages and disadvantages of Magento and eBay / Amazon will cost a lot. You can also hire just one Magento expert, but it will take some time before you get to know all the unique features of eBay / Amazon. It will also cost a lot here, simply because the learning curve is long. Regardless of which solution you choose for Magento integration in eBay or Amazon, you should implement it as soon as possible, as your competitors are probably already doing so!

Magento Amazon Integration is a Store Manager addon that allows you to connect your website with Amazon marketplace: export and synchronize products and manage orders.