Top 9 Useful Insights to Learn from Twitter Datasets

Why are Twitter datasets so important for brands?

How does it impact social media engagement?

These are probably the questions you need answers for if you have decided to promote your product on social media.

Twitter datasets play a key role in defining your social media strategy. Planning an effective social media marketing strategy is a tedious task, even for seasoned marketers and long-established brands.

Analyzing historical and real-time Twitter data provides the needed insights to develop an effective marketing strategy that increases engagement and conversion rates.

What is a Twitter Dataset?

A Twitter dataset comprises valuable information about the follower-base. It provides valuable insights ranging from audience demographics to engagement and content performance.

Why is it so important for marketers and brands?

Twitter is among the most influential microblogging platform. If we talk about numbers, Twitter has an average of 126 million daily users and 330 million monthly users.

You might say that these numbers are nowhere close to Facebook, but the Twitter audience demographics will change your perspective. Twitter has the highest ratio of the millennial generation compared to any other social media platform.

Twitter has proved itself as one of the fastest news sources, and this attracts the millions of users who prefer to stay updated with events and happenings worldwide.

Significance

Audience insights

A Twitter dataset can provide vital insights into the audience demographics. Brands can identify the interests, gender, occupation, likes & dislikes, languages and geographical data and purchase patterns. This data can help you pinpoint the target audience.

It can also help in evaluating a brand's follower-base and find if the audience is engaged or not. If not, then brands have to rethink their marketing strategies to find and build an engaging community.

Impressions and reach

Impressions and reach combined can indicate the overall awareness of the brand on social media. The metrics are often misunderstood and considered the same.

• Reach

It indicates the potential size of the audience that may have seen your content. It indicates the users that have engaged with or retweeted your content.

• Impressions

Impressions indicate the potential for awareness among the millions of users. To put it another way, the number of times your content has appeared in the users’ timeline.

Engagement

It is the most important metric as it specifies the audience that is interested in your content. Engagement rates can also help you identify content that your audience engages with.

Content performance

Analyzing the performance metrics is essential to specify the content that resonates with your audience. You can analyze your historical Twitter datasets to find the content that your audience likes and dislikes. Further, adding visual content (photos/videos) has proven to increase engagement.

Target audience

Identifying the target audience is essential to plan an effective marketing strategy. Analyzing your followers' Twitter data can guide you to the audience that engages with your brand. It helps in optimizing Twitter ads for potential consumers that will increase conversion rates and ROI.

Follower growth

Followers used to be the most important metrics for marketers and brands until engagement replaced it. Having a large follower-base builds your brand reputation in the industry. It also indicates the extent of awareness for your brand.

The increase or decrease in follower growth can help you understand the impact of your marketing efforts on social media.

Optimize posting time

Twitter is the noisiest social media platform that has plenty of user-generated content, and if your post is not timed perfectly, it will be lost in the users’ Twitter feeds. Analyzing Twitter engagement data can help you optimize the posting time for your content. You can identify the time frame when your audience is online and are more likely to engage with your content.

Trending topics and conversations

Twitter datasets can help brands identify and track trending topics, conversations, and events. Brands can leverage this information to get into ongoing conversations to generate awareness and promote the brand.

Analyzing competitors

Analyzing your competitors' Twitter data can provide insights into their social media approaches. You can implement effective strategies to overcome your competitors. Apart from strategies, you can also find and target customers of your competitors with bad user experiences and turn them into your prospective customers.

Closing Thoughts

Analyzing Twitter data has changed the marketing approaches of brands. Implementing strategies without analyzing your performance metrics is a risk that seasoned marketers and brands are no longer willing to take.

It is important to analyze historical and real-time performance metrics before planning a social media strategy to ensure its success. TrackMyHashtag is an amazing Twitter analytics tool that provides an in-depth analytical report along with raw Excel/CSV data for the same.

Do give it a try! See You next time.

Kate Finch is an expert content writer and SEO Executive. She contributes content to Trackmyhashtag in regards to tracking hashtag and also support in the SEO of website. She loves Art, creative designs of Arabic mehndi and playing badminton.