SEO for Ecommerce

Implementing a good SEO strategy for e-commerce is essential if you want to increase your online sales. Here we tell you what are the key factors that you must take into account to create it.

Despite what many believe, to sell online it is not enough just to set up a virtual store.

Although it is a first step, taking care of the organic positioning strategy is just as important to attract new customers to your business.

Therefore, in this article we will review what are the fundamental elements that every SEO strategy for e-commerce must have.

The SEO also known as search engine optimization (from the English Search Engine Optimization ) is a strategy that seeks to improve the ranking of a website to appear in the top results of a search.

This strategy can be applied on all types of websites, from blogs, virtual stores and corporate websites to forums or educational platforms.

Although the method of applying SEO on all of these sites may seem similar, the reality is that there are substantial differences in the structure, functionality, and goals of each website that you should be aware of before beginning optimization.

For example, optimizing a blog post is not the same as optimizing a product page. While the first has long texts that seek to inform or entertain users to increase their time on the pages, the second seeks to close a sale in the shortest possible time.

Either way, it is undeniable that you need to implement SEO optimizations in your e-commerce as part of a complete Digital Marketing strategy. Below we explain why.

3 outstanding advantages of SEO for e-commerce

Applying an SEO strategy for e-commerce is necessary for any business looking to improve their sales on the Internet. Here are 3 good reasons to prove it.

You attract quality organic traffic

Positioning your virtual store in the first places of the SERP s will make more people come naturally and know your products.

In fact, according to The Search Engine Journal, 93% of online activity begins with a search.

Furthermore, 44% of people who shop online start with a Google search according to nChannel. Getting more traffic, consequently, brings more sales opportunities.

In the end, millions of searches are made every day that show users’ purchase intention. Being positioned at the top of the results list for those queries is essential to acquire users who are more ready to buy.

For example, there are 260 monthly searches for the keyword "buy dresses online" according to SEMRush.

It is not such a high number in absolute terms, but there is no doubt that this user already has the certainty of what he wants to acquire, so attracting him to the store’s website is very interesting.

Applying an SEO strategy in e-commerce has many fronts for action. Here you will know three of the areas that you should pay the most attention to.

Corporate blog

A good practice for e-commerce is to implement your own blog and execute a Content Marketing strategy to deal with issues related to your sector or issues of interest to your users.

Having long-lasting posts – over 1,000 words – the blog is one of the most effective channels to attract organic traffic.

This resource is also very interesting when the virtual store operates in a defined market niche, to ensure that users hooked on the type of product it offers.

An example is that of companies that sell sustainable clothing. If they produce a good blog post that ranks at the top of Google for the keyword "sustainable fashion", they can generate authority and relevance in this segment.

In fact on the first page of Google results in Mexico for that keyword there is currently no publication from an e-commerce website. These are opportunities that cannot be missed!

Product Pages

Positioning product pages is essential in SEO for e-commerce. And it is that these are finally the ones that will convince future buyers to buy a product.

If you do not apply SEO on your product pages to gain positions, it will be impossible for users to know your products organically.

In this content we propose the best techniques for preparing product descriptions in a virtual store.

Category Pages

Category pages are also another option that virtual stores have to position themselves in Google.

Optimizing these pages is valuable, because by bringing all your available products of the same class in one place, your potential customers will have access to all your inventory.

In addition, structuring the pages into categories is a requirement to deliver a good user experience (UX), which at the same time is a criterion highly valued by Google to classify its results.

How to do SEO for e-commerce?

The time has come for practice! Next, we will review the stages of an SEO strategy for virtual stores so that you can start working right now.

Continue to reading: https://digitechwebservises.com/seo-for-ecommerce/

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