Real Estate Marketing Ideas in 2020 (Part I)

Do you know that real estate marketing is the vital key to sell home? You want to sell your house with high price? You want to sell it quickly? All is depending on your marketing strategy.

In this article, we have collected ten creative Real Estate marketing ideas which help you boost your home selling to the highest level!

Floor Plan

Floor plan is a drawing of the layout of your property. Using a professional – looking floor plan helps home viewers understand the structure of the house and easily imagine how furniture should be placed in that house.

Creating a floor plan is not difficult thesedays. With the help of tehnology, there are many drawing tools which can help you draw a floor plan. Or if you want it to be professional but not expensive, you can hand draw your property and then hire floor plan editors to redraw it.

Homebuyers can visite several properties per day so don’t forget to create both online and on paper version to offer them as an extra reference for your home.

Real Estate Video Tours

Video tour is proved to be one of the most creative marketing tools in real estate market. Not like still photos or long lasting description, video is concise and emotional. It helps not only to show all the features of the house in an interesting way, but also evoke viewers' emotions. And do you know that almost purchases are decided basing on emotion. Once you get viewers’ feeling, you can easily sell your home.

The important of video in selling home is undeniable. However, to create a great real estate video tour need some knowledge of filming. You need to decide which ones should be filmed or how to combine footages into a completed video. If you are not good about this, no worries. You can seek help from real estate video production/editing services.

Utility Bills

This tip is quite interesting and we are sure not many people use it. Showing utility bills for your home buyers is a good way to show the cost which home owners have to pay for when they actually live here. If the cost is not much, it can be a plus score for your sale.

List of Service Providers

Showing your property with a pile of beautiful photos/videos are great things to anticipate the viewer. However, adding a list of service providers which you used around the property is not a bad idea. Home buyers always want to leave in a place where they feel comfortable and convienent. Having information of all service providers such as house cleaners, landscapers, heating company, or even driveway plowing services, is such amazing thing they would expect for. Make use of this in your marketing strategy

Annual Pest Control

Pests are something will be dicovered by home inspectors. If you use pest treatment, it is a wise idea to let your home buyers know. And if the contract has not expired, this becomes a "perk" for the new owner of your home!

To be continued…

I am Amy from Vietnam. I am working as a retoucher at Beat Color - the leading real estate photo editing company in Vietnam.