Become an Amazon Buy Box Monitoring Expert to Win Price War at Amazon

An adept usage of Amazon BuyBox monitoring can offer surety to a seller to win a top spot for his product while selling on the Amazon market place. But before using any tool in order to gauge the performance of a buy box to beat the competition for the top position on the market place, one should have a complete knowledge of Amazon BuyBox. A seller should not only be aware of the buybox on Amazon and its importance but also know about the best practices around modifying his products on Amazon. The different business practices are mostly based around factors like product descriptions title, etc.

How to become buy box eligible on Amazon?

The Amazon buybox eligibility criteria are hidden in itself at the understanding about the Amazon BuyBox. The explanation to the secret to Amazon buybox begins with the two types of sellers existing on the platform. One is the Amazon and the other is third party sellers themselves. In simple terms, Amazon BuyBox is the ‘Add to Cart’ button that a buyer clicks in order to purchase a product or commodity. However, the seller for whom the ‘Add Card’ button emerges from the list of sellers is known to be the winner of BuyBox.

It is the performance of a seller that assures of him winning the buy box again for the same product. There are always chances and most of the time a seller may not get chances to get that buy box again. Based on the price variable if Amazon is a seller too, it will win the buy box every time.

Does Amazon Rotate the Buy Box?

The answer to this million-dollar question is yes, but for a variety of reasons and the most important one is to ensure the better customer experience and prevent the selling of low-quality products for the Amazon seller store. Buy box is also a win-win situation for a buyer he will get the best product every time while adding a product to the cart. And according to some researches the Amazon buybox generates 83% of sales on Amazon store. Therefore the answer to the question of what is a good buy box percentage on Amazon lies with the figure of 83% sale on the leading market place across the eCommerce arena.

How Amazon BuyBox Works?

The Boy Box algorithm implemented by Amazon inspects each and every seller for a product search by a buyer on the basis of criteria like seller history, price and many other factors. However, the award of Buy Box is not limited only to a single seller instead Amazon rotates it, different sellers. There are many factors responsible for giving Amazon BuyBox to different sellers. The list of factors include:-

• Fulfillment Method: This is the most important factor noticed by the eCommerce leader while evaluating the rewarding a Buy Box to a seller. There are three primary ways to carry out fulfillment on Amazon, respectively.

1. FBA (Fulfillment by Amazon)
2. FBM (Fulfillment by Merchant)
3. Seller-Fulfilled Prime (SFP)
4. The Amazon FBA seller an ideal score based on different variables including shipping method, on-time delivery, and inventory depth. As the fulfillment is being carried out by Amazon itself it makes impossible for a third party seller to beat an FBA seller.
5. Seller Fulfilled Prime a scheme by Amazon allows FBM sellers to reach to Amazon Prime members without keeping their products in the Amazon fulfillment centers. The merchants in seller-fulfilled prime have better chances to win Buy Box in comparison to FBA sellers.

• Landed Price: The price mentioned along the product description including shipping and VAT is another important factor in influencing Amazon’s decision to award buy box to a seller. The lowest price doesn’t ensure that a seller definitely going to win Buy Box albeit it is one of the important criteria to do so. Regardless, if your seller performance is higher than others raising the price will not impact your chances to win a buy box.
• Shipping Time: This is another important criterion in the selection of a buy box for a seller. The time taken by a seller to ship a package to a customer’s door is known as shipping time. It influences the buy box the most. The most common shipping time practices available in the market include 0-2 days, 3-7 days, 8-13 days and 14 or more days.
• Stock Availability: The good not present in the stock can also be a good reason for Amazon’s denial of a buy box to a seller. In the situation, a seller’s buy box can be awarded to another seller that is not superior to you on the basis of quality and other parameters. Therefore to keep a good stock level always is very necessary. In the case of back ordered note on the product listing there can be chances of winning a buy box. However, the products available in stock of a seller are always favored over who has none.
• Order Defect Rate: This is another important criterion also known as ODR (Order Defect Rate) consisted of Negative feedback rating, A-Z guarantee claim rate and the service chargeback rate in acclaiming the buy box by a seller. The ODR should be less than 1% otherwise a seller gets penalized for committing a fault and at times gets banned from the Amazon. The Amazon review checkers have emerged as a useful tool in assessing an order defect rate and saving a seller from being banned in the marketplace.

Make My Jungle is the best Amazon product monitoring tool that provides you instant buy box alerts and helps you to optimize your Amazon listing for wider visibility.