How to use the Hashtags on Facebook, Twitter and Instagram? - [2020]

The labels gave us the possibility of classifying the content of social networks, a codified classification and socially accepted by all. Being the social networks the scene of this, each one has developed its own algorithm to relate through the hashtag. Thanks to this powerful tool, there is positioning as we know it, since hashtags allow you to determine a location, whether it is physical of a site, some emotional record with which you feel identified or connect with a conversation within your interest groups.

Twitter

We started with the network that virtualized its use, although it was not until Google investigated its value and contributed that its boom grew exponentially. On Twitter, hashtags are used to identify conversations of different people under the same topic, users post and even if they are not connected in any way, they talk about the same topic thanks to the precise hashtag and these are located within the tool to also, facilitate reading.

With the new trends, you will find the most positioned posts first, the most recent in the centre and the participating queue. Its use is infinite and it has been the subject of news testing collective intelligence, and the twitter system encourages its use through trending topics.

Facebook

On Facebook, hashtags also define different conversations between users, but the great difference lies in the nature of the network, while on Twitter, and later we will see on Instagram, people have public accounts, on Facebook they are private, this limits that the community dictates the conversations and opens space for the brands to direct the arena with nuclei of concentration, that is to say, that in this way an exhaustive selection is made you can only enjoy the content of the people who are in a position to grant it.

So that users, in addition to your friends on Facebook, can see it, make sure that the publication has public visibility. To make a Facebook post public, click the button to the left of "post" and select "public" from the drop-down menu. Facebook likes can also be increased.

Instagram

Its utility is focused on the evolution of the concept, with thousands of possibilities, it has the most powerful search control to achieve the conversations we want in a single sequence, at the same time it includes new tools such as the space to keep the relation between one hashtag and another, to subclassify and reach increasingly precise searches. To succeed on Instagram, you can get 10K Instagram followers to impress the viewers of your profile.

On Instagram, you can also search by reading its frequency of use and position at the time of execution and the order of the publication could also alter the result, this dynamic is what has made millions of people recognize #TBT and feed their algorithm positioning while being in the most important conversations for your brand.

The idea is to relate hashtags as a fundamental part of your strategy and understand the use in each network to get the most out of it.

Social Point is a Canada based social media marketing company. We sell Instagram followers and likes.