Complete Guide on Google Ads

Did you know 93% of all online experiences start with a search engine? So, if you are the businessman who makes those users as your customer, you run PPC campaign with the help of Google ads agency in Sydney. AdWords is Google’s advertising system that allows users to bid to the highest spot on their Search Engine Ranking Page (SERP). The better your ad relevance and higher your bid, the more likely you are to rank well and receive more clicks because of it. And so, having an optimised campaign all the more critical. So are you ready to rocket your Google Ads even more in 2020? Know these things!

What is AdWords and How It Works?

Google Ads is a paid advertising platform that falls under a marketing channel known as PPC in Sydney, where you pay per click or per impression on an ad. Today Google Ads has become increasingly popular among businesses across all industries. This is because of its good benefits. This tool gives you the opportunity to stay within your monthly cap and even pause or stop your ad spending at any point in time. Google Ads will also help you analyse and improve those ads to reach more people so your business can hit all of your paid campaign goals. With Google Ads, you can boost your website traffic, receive more phone calls, and even increase your in-store visits.

Do Google Ads Really Work?

The answer is, yes! Google Ads is an effective way to drive qualified traffic, or good-fit customers, to your business while they're searching for products and services like the ones you offer. With an optimised ad campaign and lead flow, you can create a high-ROI marketing campaign. Research says if you opt paid ads on Google via Adwords agency in Sydney,

• 43% of customers buy something they’ve seen on a YouTube ad
• You will get 65% of the clicks

Let’s consider a few more statistics.

Did you know?

• Display ads yield 180 million impressions each month.
• Google Ads have a click-through rate of nearly 8 per cent.

How to Optimise Google AdWords?

No matter what is the size of your business or your available resources, you can tailor your Google ads to suit your budget with the help of professionals. Remember, the stronger and more focused your paid campaigns are, the more clicks you generate. This led you to a greater probability of obtaining new customers.

The author of this article is a leading Adwords agency in Sydney. In this article, he discusses Google ads. To learn more, visit https://www.topseosydney.com.au

At Top SEO Sydney, we offer unique SEO services right from improving your local image with smart keyword research, website analysis, back link audits, boosting the page speed, content marketing and more.