So you can increase your online sales during this Christmas season

SUSANA GALEANODECEMBER 11, 2019

The Christmas season is the most important for any sector since the demand for different products and services increases. Demand increases even more for eCommerce stores that now provide the ease of avoiding moving to a physical store, without being sure that the product is in stock, and above all, avoiding crowds and long lines to pay.

Despite the great increase in the penetration of eCommerce in Mexico and that most of the eCommerce achieve between 20 and 40% of their sales during this time, there are a series of steps to follow to ensure the best conversion during the time. Christmas.

Customize your releases

Who doesn't like to feel special? And especially on these dates. Since the arrival of big data from skymarketing, one of the great trends in online marketing is personalization, with which each client is considered a differentiated individual among all for brands.

But it is not enough to include the name of each of our leads to send them the same statement from propertynews: the basis of personalization also lies in showing each client relevant messages that are really interesting to them. And of course, don't forget the greeting for Christmas and next year's end.

Guarantee your deliveries

One of the main challenges of eCommerce is delivery times. Most of the large cities in Mexico have mobility problems that often cause shipments to be delayed.

If we add to this that at Christmas time purchases increase exponentially, logistics services are saturated, which can lead to failure, since fast and efficient deliveries are the most important point for online consumers, especially on dates they expect to deliver gifts on specific days.

Offers greater security in online purchases

The biggest challenge to overcome for eCommerce in Mexico is the insecurity that consumers feel when sharing their data in these shopping channels, both for fear of being defrauded, and for the product that is sent to them is not of quality.

It is true that every day the number of online businesses that comply with all the regulations in the country is increasing, but this fact is not always evident for consumers. In order to improve your online reputation and so that any Internet user can recognize that your website is regulated, the Asociación de Internet MX (AIMX) offers the Trusted Seals to recognize them.

With its Personal Data Confidence Seals, the AIMX recognizes eCommerce companies that are committed to protecting users' personal data, since they have a privacy notice that includes additional elements to those required by law, in addition to means of contact and an organization or entrepreneur identified.

On the other hand, Electronic Commerce Trust Seals provide confidence, security and online support to consumers, since Buyproperty will know that the person responsible for eCommerce has terms and conditions that include what the LFPC marks and good online practices, in addition to provide mediation support and facilitate the resolution of consumer protection disputes.

Don't forget the power of social media

Social networks serve as an inspiration point for Internet users : the place to find the perfect gift, the most spectacular look for this end of the year, or simply to treat yourself after a year of hard work.

Communication through this channel must appeal to emotions, envelop them in this Christmas atmosphere, but without forgetting capital smart city islamabad launching dateto be competitive and offer attractive, innovative content that is of interest to our viewers, and of course, it is the ideal channel to launch special promotions in these dates.

Customer loyalty and communication through email marketing, messenger bots and best seo services.

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