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Five ways to generate leads at Exhibitions

Author: Shanaya Kapoor
by Shanaya Kapoor
Posted: May 19, 2020

Lead generation means something like acquiring prospects. While generating leads at exhibitions, make sure you take the contact details of visitors before they leave your self-build exhibition stall, so that dialogue is not interrupted after the event. If an exhibition visitor is ready to do this, there is a high probability that he will eventually become a customer or partner.

Whether local or international exhibitions, the ultimate goal of lead generation is to win new customers. Here we show you five options for generating leads at exhibitions.

1. Discreetly call the exhibition visitors to leave their contact details

Being active yourself is a welcome change for visitors who are flooded with so many impressions. Take advantage of this fact and request the contact details of passers-by playfully. One example is interactive screens in your self-build exhibition stall in which visitors take part in a survey and then enter their contact details. So, the possibilities to suggest exhibition visitors leave their data at your reusable exhibition stall are very diverse. Of course, the guidelines on data protection must be adhered to, and the visitor must, for example, tick that he agrees to receive a newsletter.

2. Organize workshops and seminars

A large number of specialist participants visit national or international exhibitions primarily for conferences, seminars, and workshops that take place there. So, if you can organize such a meeting at your self-build exhibition stall, you should seize it. By inviting experts from your industry, you strengthen the credibility of your brand and, at the same time, promote lead generation. To do this, contact a specialist in stand construction who will provide you with creative ideas and have transparent exhibition stall prices.

3. Train the exhibition team properly

A well-trained exhibition team is an important prerequisite for successfully generating leads and turning prospective customers into customers. It is also essential that the team has an eye for which visitors could really become customers and who just wants to take a look around and stock up on free advertising material. Of course, all visitors should always be treated in a friendly manner, but the greatest attention should, of course, be given to potential customers who are interested in your products or services.

4. Organize competitions for lead generation

Competitions are very popular with the public. That is why most exhibitors hold competitions. However, competitions only become interesting for the entrepreneur when they are combined with the lead generation strategy. For example, ask quiz questions about your products and ask customers to provide their contact details. If you want to organize interactive competitions, the design of the reusable exhibition stall must allow this.

5. Ask the right questions

An easy and efficient way to generate high-quality leads is to ask visitors to complete surveys and questionnaires. With the right questions, you can get extensive data from your visitors. Before you begin, think about what could motivate visitors to take part in the survey. How about serving up a refreshing drink or snack at your self-build exhibition stall while completing the survey or giving a small giveaway at the end of the survey? With a little ingenuity, you will find the right method to generate good leads at trade fairs.

Expo Exhibition Stands India is a reliable and experienced exhibition stall design company in India that enables you to buy exhibition stall designs manufactured using the highest standards, thus, ensuring reliability and durability. We have an in-house manufacturing and printing unit to ensure quality. We provide set up tutorials that assist you in building your self-build exhibition stall.

About the Author

Shanaya Kapoor, a content marketing expert at Expo Exhibition Stands India, creates highly-engaging digital content related to the exhibition industry.

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Author: Shanaya Kapoor

Shanaya Kapoor

Member since: Feb 27, 2020
Published articles: 3

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