What is Website Optimization and How it is Done?

Website optimization is the adaptation of a website to search engines in order for them to rank it higher by perceiving it as relevant (relevant to a particular search term). Search Engine Optimization (SEO) performed by SEO expert in Faridabad is aimed at getting a website with higher positions on search engines (Google) to achieves more impressions and more clicks.

How website optimization is performedWebsite optimization is done in different ways and at different levels. The most basic website optimization processes are:

Website speedOptimization or adaptability to mobile devices and other screens,Content optimization (texts, meta descriptions, images,…). In addition to these three factors, Google takes into account more than 200 different factors to determine a website's ranking, from domain to networks, frequency of updates, and more.

Optimization for a better user experienceWebsite optimization, however, does not end with friendliness to Google and its parameters, but with the end user, ie., the visitor of the website. Already Google (at least between the lines) repeatedly states in various sources that the position of a website depends on how much the website is suitable for a particular search.

A good user experience is what Google wants to convey to its users. It does this by returning the most relevant result possible. So all that website owners should worry about optimizing a website is that users will find on it what they were looking for in the first place. And not only that. That they will find and use such content without problems and complications, ie smoothly and as quickly as possible. Therefore, website speed and customization for different screens is important, and website development company in Delhi NCR can help.

The main reason that users leave the website is low speed

Users knowingly and unknowingly leave websites for such and other reasons. The main reason, of course, is speed. So speed is not a factor because Google requires it, but because the end results of user behavior on a website are worse if the page is slower, and vice versa.

Areas of website optimizationThe adaptability to the device we use for browsing is quite the basic thing we expect. If the website is not adapted to mobile, etc. devices, it is useless.

Check for compliance with Google Search Console - Mobile Friendly

A smooth user experience also depends on the navigation of the website, the visibility of the menus, the layout, the logic of the categories, the layout of the content and the way in which the information is given. No special features, just impeccability.

Website speed is a factor that strongly influences Google’s positions and user behavior. Users expect Google to provide the information we are looking for quickly and concisely. The results must be relevant and the information we request must be found between the four experiments (results). That is the basis. Although there would be real information on the website, it would be inaccessible if the page loaded slowly.

73% of mobile internet users claim to have encountered a page that was too slow to load.

When we search, we are usually in a hurry or. at least we want to get the job done quickly. This is even more true for mobile devices, as we browse while walking, while talking, while standing in line,…

47% of consumers expect a website to load in less than two seconds.

Users are increasingly understanding that a website that doesn’t load quickly is probably not edited. So the provider is frivolous, we conclude that it is a place that is somewhat abandoned, with which no one is dealing anymore. In addition, there are 10 other suitable results available, most of which will load in a timely manner. Why wait for one page when we get information on another website right away.

40% of users leave a website that takes more than 3 seconds to load.

We also make quick decisions online that are driven by emotions, feelings that are not rationally thought out. The speed of the website can allow us to buy as long as we "feel", while the low speed can encourage us to think better about buying.

A 1 second delay in website response results in a 7% drop in conversions.

Website optimization is therefore the constant adaptation of a website to users. While basic optimization processes can be done right away (I’m talking about speed, mobile friendliness, and content), optimizing the user experience requires long-term monitoring of results, how users behave, where they click, and where they leave the website.

You can see user behavior by installing Google Analytics tracking on your website ( contact us if you need help with installation ) and the Page Analytics extension. The tool allows you to see user click data and other metrics while browsing your website.

What is Black hat and white hat optimization

In the beginning of the Internet and websites, it was possible to bring the page to the top of Google and other search engines through various unauthorized procedures. I strongly advise against such methods today, as you are more likely to gain sanctions with them than to achieve positive results. It should be said that such methods were sometimes not illegal or unethical, but logical.

Backlinks and website optimization

Until recently, buying links to a website was widespread and also an effective solution. Today, the only thing that counts is that links that don't have clicks don't count. Only those links that visitors actually visit the website are relevant. Therefore, some databases of pointless posts and backlinks have almost no effect, and this will be even more true in the future.

Such and other shortcuts for website optimization do not exist. If so, they have a very short shelf life. All that needs to be done for high positions is to satisfy the user and serve him with what he is looking for. The results in website optimization, however, come over time.

Conclusion

SEO expert in Faridabad offers affordable website optimization services, in line with Google's best practices. Check out the website development company in Delhi NCR and contact your website optimization proposal on our website.

Rishab is an aspiring content writer currently working as a freelance writer. He loves to read and write content on technology and digital marketing topics. https://webstod.com/ contact@webstod.com 9717072408