Phoneburner and Power Dialer – How to Use Them for Your Business

In the ever evolving world of sales, having the edge over your competitors is key when looking to make a name for yourself. This can be done by using state of the art software like a power dialer offered by CRM developers such as Phoneburner. But having the necessary tools is only half the battle. Knowing how to use them in or der to empower you sales team is really where the fight is won.

What Is A Power Dialer?

Before the invention of the power dialer, businesses all over the world relied heavily on the old fashion methods of sales. That meant that a person had to go from door to door and present whatever service or product he was selling and engage with the potential customer. But that meant that the salesperson had to be away from home for long periods of time. This implied transportation, accommodations and other expenses that sometimes couldn’t be covered by the company out of the sales he made. This is why people came up with the "grandfather" of the power dialer: the auto-dialer.

The auto-dialer was an automated piece of machinery that would dial numbers from a list of potential customers, or leads, and would connect the ones that answered to the first sales agent available. Also, if the lead wouldn’t answer, the dialer would just move on to the next number and so on. This was a real revolution for the people working in sales. It meant that they didn’t have to go from door to door anymore. They could just sit behind a desk and talk directly with the leads that picked-up. Also, it was a great time saver, because auto-dialers did the dialing for them. That meant that all the agent had to do is come up with a great sales pitch and convince the person at the other end of the line to buy what he was selling.

But as time moved on and technology and sales techniques evolved, so did the auto-dialer. After the digital revolution of the last few decades, power dialers became the new norm. These are part of what are known as customer relations management solutions, or CRM for short. This means that they work in sync with other pieces of software in order to get to as many potential clients as possible, as quick as possible. Nowadays there is not a single call-center or business headquarters that doesn’t have at least a dialer, if not a complete CRM solution in place.

Choosing the Best Power Dialer Software for Your Business

This kind of dialer is an integral part of any sales oriented team that needs to get in touch with as many potential clients as possible. This piece of software operates by going through a list of phone numbers and dialing them as quick as possible. The software decides what calls to drop from the list depending on if the number is out of service or if the person isn’t answering. This is crucial time the agent spares in order to better research sales techniques and to improve his pitch.

In an effort to reduce overhead expenses, business owners are scrambling to upgrade their sales teams using the latest technologies. Most of them are looking towards power dialers as a solution to help their employees. Choosing the right dialer for your business might be more difficult that it may seem at first glance. There are a lot of developers that offer power dialers as part of their CRM packages or as separate apps. But, although they are all designed to do basically the same thing, they do not do it in the same way. In order to figure out which dialer is best for you and your business you should consider some of the following:

• Price: Don’t go with the first thing that comes up in a Google search. That might not be what you need and you can end up paying more for something designed to make you pay less. Take a closer look at pricing options and even compare several dialers before choosing the one you like the most.
• User friendly: It is very important to choose a dialer that is easy to use by someone who hasn’t used one before. You can even bring in some of your employees, which will be working with the dialer, to give their feedback and help you choose the right one for them too.
• Features: Different dialers have different calling features. Make sure you look over them carefully before choosing one. You should do this in order to make sure that you don’t get stuck paying for features you’re not going to use.
• Customer support availability: Even though they are relatively simple to use, you should pick a dialer that offers customer support services.

What Is Phoneburner Good For?

PhoneBurner is what specialists in the industry would call a dream come true. This revolutionary piece of software combines brute force with carefully tailored CRM features in order to create the almost perfect piece of sales software. The software can be used by both new businesses as well as big companies looking to expand and reach more and more clients.

One of the features Phoneburner is best known for is the power dialer feature that helps sales agent engage up to 80 leads an hour. This comes in very handy when you have to go through long lists of phone numbers over short periods of time. As any dialing software, the integrated dialer eliminates the need for a person to actually dial the numbers by hand, thus eliminating the risk of human error and also increasing the amount of time saved by the agent and company.

The reporting feature of the software is also quite impressive. This lets team leaders better understand where are the strong and weak points of their teams and how they can manage them. The software generates in depth analysis regarding each individual agent and each individual customer reached, so as to help sales teams improve their technique and develop best practices in sales.

But, although it is an impressive piece of sales enabling software, it also has some shortcomings. Most of them derive from the price, making the platform quite expensive to use by small businesses. Others come from the fact that, although revolutionary, the dialer feature has some serious competition out there. CRMDialer for instance is giving Phoneburner a run for its money, developing a power dialing feature that is more powerful that what it can offer.

What Can Phoneburner Competitors Offer

The app has some serious competitors in the CRM software market. These competitors have developed services and features that that play on its weak points. Weak points such as:

• Approval Process Control;
• Attendance tracking;
• Automatic backup;
• Billing and invoicing;
• Biometrics;
• Chat;
• Client management tools;
• Commenting etc.

One of the competitors looking to carve out a piece of the market for their own is CRMDialer. The developers of CRMDialer came up with a service that best works for the small businesses that are looking for a partner in order to grow and expand. This is where they came in. Offering more and even improved features as those of Phoneburner, but at affordable prices, CRMDialer is really one of the names that competitors have to look out for.

Jane is a professional writer for crmdialer.com. This advanced sales platform and power dialer will take care of your busy work and manage all of your sales leads.