What Can an eSports Agency Do?

Sure, they have been around since the seventies, and maybe even longer than that, but video games have been changing at rocket speed. The high scores table on a Space Invaders Game or a Pac-man is the oldest form of social networking, and as a spectator sporting event, video games have always had it. Still, not everyone is taking electronic sports seriously yet. Just something for the kids?!?! Oh no. The revenue potential is already enormous, and there is a lot of room for growth. With eSports, you either get it or you don’t. And if you don’t, talk to an eSports agency. They do get it, and they can help investors and brands, big and small, find their way into the game.

What are the advantages of working with an eSports agency?

ESports is a billion-dollar industry and growing. True, the main demographic of eSports has always been Millennials, and it still is, but other audiences are catching on, so it isn’t just young people who are starting to get engaged, but the fact that the younger crowd is engaged by eSports has some serious potential. The demographic of young men is one that has always been hard to grab and keep, but once reached, they do tend to be loyal. Working with an eSports agency can help your brand reach out beyond one target group to a diverse and loyal new demographic. ESports is alive with players and spectators, and the opportunities are boundless, crossing demographics and borders. They are free to play, free to watch, and free to debate, and everyone is doing it—especially at this time, when the anticipated live events are being postponed one after the other. Audiences, investors, and customers are becoming accustomed to being online, and to some degree, they are probably going to be staying there.

ESports marketing is not about being an athletic company, or even a brand interested in sports at all. The market is for all and of interest to all. However, many brands can find this avenue a little bit intimidating, and so an eSports Agency consultation is the way to go for those who are unsure. There are opportunities for every brand to tap this potential.

How can an eSports agency help?

There is potential for great success, but there is a possibility of failure as well. When something moves as fast as eSports does, then there is no time for a brand to get off on the wrong foot with the fans. An eSports Agency has marketing professionals who know the score. They are able to connect, and to put relevant, attention-grabbing information out there. When people go to be entertained, they do not want to feel like they are being sold something, so advertising works best and grabs onto loyal customers if it is as entertaining as the game itself. An eSports marketing agency gets it; they have creative ideas and energy. Hiring an eSports agency will help — they know the business, and this is their job.

Drumroll is a branding agency in Austin, TX providing services like advertising, digital marketing, esports, lifecycle marketing, voice marketing and much more to all types of industries. To know more, visit www.drumroll.com/about.

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