How does Twitter analytics help in social media marketing?

Twitter has long established itself as one of the fastest news sources, this attracts the attention of brands and marketers looking to promote their brand. This has made Twitter one of the most competitive platforms for social media marketing. The increasing competition has given rise to Twitter analytics to monitor social media KPI’s.

In this post, we are going to how you can leverage Twitter analytics to exploit the potential of Twitter as a social media marketing platform. Let’s dive in!

Why do you need Twitter analytics?

User dynamics have shifted dramatically over the past years. In its initial days, Twitter was seen as a platform for users to connect with their friends and family. However, it didn’t take long for Twitter to prove itself as one of the fastest and most reliable platforms for users to stay updated to the happenings all around the world.

This has led brands and marketers to explore and exploit the influence of Twitter. Every major brand or influential figure invests greatly on Twitter to increase its social media presence. This has also made Twitter an effective mechanism for customer feedback and maintaining customer relations.

But you cannot fully exploit the influence of Twitter without an effective Twitter analytics tool. A tool that can streamline the process of tracking and monitor tweets or conversations related to your brand.

Imagine manually going through millions of Tweets and analyzing them to identify vital conversations that can affect your brand.

A Twitter analytics tool can help track, monitor, and analyze Twitter conversations related to your brand in real-time. It provides you the opportunity to alter or improvise strategies in real-time if needed

Five Major Benefits of Twitter analytics

Now that you know how crucial Twitter analytics is in the modern-day of social media marketing, let’s discuss its benefits and how it can help shape your marketing strategies.

1. Monitor, track and analyze conversations related to your brand

Monitoring your social media conversations is essential to analyze what users talk about your brand and to evaluate your market reputation. It can also help you analyze user opinions and help in planning strategies and campaigns to improve customer relations.

You can track customer complaints and queries to improve response time. Remember, it is not possible to resolve every issue immediately but it is important to engage with the users and offer co-operation. It can help you avoid a social media crisis or a PR nightmare for your brand.

2. Monitor engagement in real-time

Monitor engagement in real-time is now a more prominent practice than ever. It can help you measure the impact of your implemented strategies. You can monitor your social media campaigns and improvise strategies if the engagement statistics are low. You can also monitor and analyze the marketing campaigns to dissect the social media moves of your competitors and implement proven strategies.

3. Analyze reach and impressions

Analyzing social media reach is essential to gauge the overall social media presence of your brand. Twitter analytics can help you analyze the actual reach of your tweets along with the overall impressions of tweets. It can help you measure how many times your tweets showed up in the users’ Twitter feeds and how many interacted with your tweets.

4. Identify resonating content

An effective Twitter analytic tool can help you analyze and identify resonating content topics that your users like to engage with. Making a list of engaging topics can help you plan an impactful content strategy that attracts new users and keeps the existing followers engaged.

5. Identify popular hashtags

Since its inception, hashtags have always been the most efficient way to categorize content for users with similar interests and to increase their overall reach. Twitter analytics can help you identify popular and trending hashtags that can help you leverage trends and get into popular conversations to increase your social media presence.

Closing Thoughts

Twitter analytics is now a key aspect of social media marketing that can not only help plan effective social media strategies but also boost your brand’s image.

TrackMyHashtag is an effective paid hashtag analytics tool that can provide the valuable audience and competitor insights to help shape impactful marketing strategies. You can monitor your key performance indicators in real-time along with your competitors’. Do give it a try!

Kate Finch is an expert content writer and SEO Executive. She contributes content to Trackmyhashtag in regards to tracking hashtag and also support in the SEO of website. She loves Art, creative designs of Arabic mehndi and playing badminton.