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How to add soul to your Marketing Emails?

Author: Robert Walt
by Robert Walt
Posted: Jun 25, 2020
marketing emails

In recent years, email marketing has become a powerful and essential tool for finding and converting subscribers into real customers. If you have an online or an e-commerce store and you’re looking for ways to increase your business sales, then you need to take advantage of marketing emails. With good marketing emails, you can reach every contact in your list virtually. However, in order to write a good marketing email, you must follow certain rules to grab the attention of the prospects.

In this article, we will look at the techniques and marketing email tips that will help you connect with your potential customers.

Surefire Tips To Write Marketing Emails

1. Decide the objective of the email

In the first step, you need to decide the objective of your email. Start by defining the goal you are planning to fulfill; what the purpose of the email is. For example:

  • Introducing a new product
  • Making an important announcement
  • Launch a promotional offer.

The introduction of your campaign will depend on the objective you have defined. Around this objective, you will clearly choose an objective, a design or a language. So take the time to determine your specific goal and make sure you have mail needs when you write marketing emails.

2. Write the subject line

The subject of the email is probably the most important element for its success. Among hundreds of spam emails in your mailbox, there are only a few saved because of an attractive subject line. A subject line that combines personality and urgency, with a touch of sense of humor may considerably increase the probability that the recipient will not resist the curiosity to open it. However, you should pay attention to the following form: it is recommended to use a subject line of 40 to 70 characters since smartphones can display up to 30 characters before the text is divided. That is why your subject should be attractive from the first word.

In this regard, you can take a moment to find the e-mail subject lines that can increase your open and read rate. However, if failed to do so, your email will eventually waste the time of your potential clients and ends up in a bin.

3. Name of the sender

Introduce yourself in the best manner. The reader should immediately know who he is dealing with. In other words, he should see your first name, last name, then the name of your company. For instance, I am Robert from British Essay Writers Empire and we specialize in offering business essay help to the students. You can also insert an image (logo) at the top of the letter to reflect one of the characteristics of the company, for example, the color with the logo.

4. Add your header text

This is the first line of text in the email. This line appears next to or below the item in the email box. With a preheader, you can provide additional information about the object. Think of it as an extension of the subject line of your email. Most mobile mailboxes are displayed between 75 and 100 characters. Focus on the first 5 to 8 words to grab the reader's attention.

5. Write the body of your email

Writing marketing emails that don't land in spam folder requires relevant content for the relevant audience. This means that the content should be clear to read and the subject of your email should be attractive enough for the reader to click on it and read it.

If you have written an attractive subject line and do not follow it in the email text, you will immediately send an email to the spam folder and may have driven your target away. On average, emails with good content in the body have the highest click-through rates. If you need help and inspiration for writing creative marketing emails, you can look up marketing email samples online.

6. Create a call-to-action

Calls for action are based on goals. "Call to action" is not used for sales, but instead encourages recipients to click on your email to learn more about offers on the sales page. So the emails play a huge role in inbound marketing where potential clients may find solution to their problem in an email. Place a call-to-action at the top of the email so it can be scrolled down and visible. If the call to action contains a link, mark it with a button. The promotional offer details must be mentioned in the email clearly. This will give your potential customers what they want to read and for you to write spam-free emails.

7. Include your contact information

By including your name, company name, website link, telephone number, address, and schedule, readers can easily see when, where and how they can contact you. Include the contact information at the bottom of every email. You should facilitate contact with people, just use an email address to which they can respond, for example, abc@123.com.

By being more accessible, you will receive more feedback from customers and will be able to increase their satisfaction, this will help you sell more times, you will retain your customers. In the end, everyone knows that acquiring a new customer is much more expensive than maintaining a regular one.

About the Author

A book reader and a content writer who has a passion for music. Currently, I work as a marketing manager for British Essay Writers Empire in UK.When I am free, I do listen and compose music.

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Author: Robert Walt

Robert Walt

Member since: Oct 15, 2019
Published articles: 8

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