Top 5 Mobile Marketing Trends to Be Used for Business Growth

When mobile apps were first launched, consumers would go on a downloading spree. But, that’s not the case today! Consumers have now become choosy and careful about the apps or mobile web pages that they browse or download. A reputed mobile app marketing agency suggests that there is heavy competition in the mobile marketing space as more and more businesses launch their apps in the hope of attracting a wide consumer base. There are trends that come and go; what stays is the end-user. As the taste and likes of every user keep evolving, businesses need to learn to keep pace with these changes.

Here are some of the top mobile marketing trends that can fetch amazing results and allow a business to grow faster than the competition.

Specific Targeting

Today, marketers need to design and launch sophisticated mobile marketing as consumers are smarter and more advanced. This means a business should aim for a specific crowd instead of targeting the masses. There are smart tools, which can help in specific targeting available today. These can be combined with artificial intelligence to impress the target audience. A smaller target group has better chances of resulting in conversions. This can also allow businesses to design relevant marketing content, which can appeal to the audience.

Trending Formats

The coming year is slated to see far more creative content as compared to earlier. This is projected to be more interactive and also engaging with the help of short videos, for example. Playable ads, short games and short quizzes are some of the ways in which businesses can reach out to the right audience. By hiring the right kind of mobile app marketing services, businesses can design better content using trending formats.

Specialists

App marketers are starting to have an increased reliance on outsourcing and using the services of specialists who can deliver results. This is beneficial as compared to struggling with internal staff who might not have the requisite skill sets. Designing, maintaining, and evaluating mobile app marketing strategies could be challenging. This can be easily carried out by hiring experts who have relevant knowledge in the field.

Role of Influencers

Mobile app marketing needs to be focused on influencers, both individuals as well as groups, who tend to govern what people purchase. These could be celebrities, popular video makers, people who have become famous via viral content, etc. These individuals can significantly influence the buying decisions of many and help a business grow. Content that is focused on such influencers has higher chances of reaching the right audience and converting them into end-users.

Alternative Markets

Mobile app marketing allows businesses to go beyond the explored market areas. This means a company can easily tap on to markets, which are yet to be explored by competitors. A company, which is able to reach out to such a market first, has better chances of establishing itself in the long run. With the help of mobile marketing, companies can aim for specific target groups such as women. Women love shopping and when it is available with the convenience of a smartphone, they are sure to make purchases. Hence, designing strategies and campaigns to motivate them to make purchases can prove to be beneficial.

Social media apps also need to be focused upon by businesses, which want to reach far and wide. As mobile usage increases with every passing day, people are developing a heavy dependency on mobiles for all of their needs. Whether it is used to answer questions or make purchases, the consumer is on his mobile phone and businesses need to get there fast. As a reputed mobile app marketing agency rightly says, it is the timing and creative approach of a business that will distinguish it from competitors and help it generate more sales.

Ankita Sharma works as a digital marketing analyst for Techmagnate with 10 years of experience. She loves to spend a lot of her time hanging out on Social Media. She’s the perfect example of blurring lines between search and social marketing.