Creating resonant digital brand experience

We all know that for any business to succeed, it is imperative to build a strong customer-brand relationship based on engagement, trust and respect.

In an increasingly digital world, customers are connecting with brands in many different ways, across different online platforms. Every brand in every industry can and must leverage the digital world to build and enhance brand experience.

As the digital space gets more crowded and competitive, it becomes crucial to not just create a compelling and consistent brand experience, but to continuously evolve it to create new and interesting brand connections, optimised for the digital landscape.

INTERICS IN-DIGITAL

Interics IN-DIGITAL is a full services Digital agency specialising in digital marketing solutions that cover digital brand positioning, digital advertising, website design, reputation management, content marketing and more. At the heart of it all is digital brand experience.

Digital brand experience is all about building emotive and intellectual connections between brand and customer. Using a mix of digital branding and digital marketing, Interics IN-DIGITAL creates a resonant and immersive digital brand experience with a well-defined strategy and a consistent approach across digital platforms, supported by creative design deployment.

Consumers expect digital experiences that are flawless. This can range from browsing a brand’s website to interacting with the brand on social media or email campaigns. Interics IN-DIGITAL deploys digital platforms strategically and harnesses changing technologies, ensuring clarity and optimisation across touch points and interactions. With content strategy, advertising, image creation & building supported through digital campaigns, Interics IN-DIGITAL offer personalised, meaningful and memorable brand experiences that resonate with consumers, build brand loyalty and deliver attractive return on investment.

Some of the tools Interics IN-DIGITAL uses to shape online brand experience are:

SWOT

The first step is digital audit and SWOT analysis, to get a clear picture of where you stand. SWOT is a powerful strategy development tool – to help you achieve your goals in a structured, systematic manner.

It tells us in which direction you are moving, and helps define where your business wants to go. It provides understanding of your products/ services, what your competitors are offering, and how you deliver better value.

Based on this indepth study and analysis, Interics IN-DIGITAL develops a strategy and utilises new technologies and digital media to create brand experiences that are relevant, consistent and compelling.

CONTENT STRATEGY & CONTENT ARCHITECTURE

The most important component of Interics’ Digital strategy is creation of Content Architecture. Think of it as an ongoing birds-eye view of how everything is supposed to work. Interics IN-DIGITAL develops and builds your content in a framework which unfolds your image, philosophy, who you are and also describes your product, applications, markets, etc. in a systematic way.

Strategy is an opportunity to determine all the really high-level content that matters to your brand.

Studying about the brand provides the building blocks for the main elements of your Content Stack. It truly is a top-down scenario; the better we are able to define what will make you successful moving forward from a high level, the easier it will be to continue to be successful over time.

Based on research, audit and analysis, Interics IN-DIGITAL devises a Content Strategy that focuses on the planning, creation, delivery and governance of content. The objective is to create meaningful, engaging and sustainable content that is well structured and is the foundation of your content architecture pyramid.

Content Creation: Based on the Content Architecture and adopting data-driven insights, Interics IN-DIGITAL builds content that is personalised and scalable. Ideally, your strategy should identify specific content goals like increased SEO value, more backlinks to your website, improved readership, increased engagement, additional leads, etc. Goals should be practical and attainable – an editorial calendar is a great tool for this. The structuring makes the content more useful and easily deliverable on any channel or device while helping to keep track of your content and goals.

Content Development for Marketing (Published, Reactive & Proactive): With insights into real-time analytics, Interics IN-DIGITAL creates and distributes content that is most relevant to increase reach and deepen engagement. The carefully crafted content includes infographics, blogs, press releases, pitches, whitepapers, case studies, landing pages, SEO pages and blog posts – each of which serves a different purpose and is designed to attract a clearly defined audience. Planning how you will reach your audience is crucial in content strategy. How are you going to distribute that whitepaper? Which publications are best suited to your article pitch or press release? Such questions need to be answered before creating content. The distribution and amplification of content is a critical part of content marketing. In today’s omnichannel marketing environment, the best strategies identify multiple channels and touch points for high value content that drives profitable customer action.

Social Media Strategy

Interics IN-DIGITAL unleashes the power of social to help you connect with your target audience, absorb feedback, establish trust and build following. Through social media analytics and social media listening, Interics IN-DIGITAL understands and analyses every client’s audience. With thorough understanding of your brand’s objectives and audience, Interics IN-DIGITAL develops a roadmap to achieve defined, measurable goals; and utilises the latest platforms, tools, strategies and tactics to ensure you succeed in the ever-evolving world of social.

Conclusion

Creating a digital brand experience is a challenging and ever-shifting task. As technologies evolve, as people and their tastes change, it becomes imperative to focus on connecting at deeper and richer levels with creativity and originality - all the while staying relevant and true to the core of the brand.

Let Interics IN-DIGITAL help you build a distinctive online presence with seamlessly aligned brand experiences that build brand and deliver business impact.

Let Interics IN-Digital help you build a distinctive online presence with seamlessly aligned brand experiences that build brand and deliver business impact.