Interics Digital

B2B lead generation is tough in any industry but engineering firms have their own hurdles and challenges. Engineering companies find it hard to demonstrate to potential customers. The processes and...

With consumer behaviour changing and conversations about your brand taking place in the virtual world on a 24x7 basis, brand reputation management is crucial for companies and brands. With the...

The onset of digital platforms has changed how customers engage with brands. Companies that apply brand experience strategically and intelligently affect, at many levels, their performance in the...

Research has shown that with the digital revolution, B2B customers are increasingly engaging with companies through search, online communities, and web-based content. Clients are more likely to do a...

We all know that for any business to succeed, it is imperative to build a strong customer-brand relationship based on engagement, trust and respect. In an increasingly digital world, customers are...

Where do people go nowadays when they need an answer or an idea? Or when they are looking for a product or service? They go online! Particularly to search engines like Google, Bing et al. In fact, 95...

A strong social media presence has become imperative for B2B brands to grow in the long term. Having a well-thought-out social media strategy can generate leads, increase enquiries, and create demand...

Digital marketing and digital branding are all about providing consumers with relevant, authentic and consistent digital experiences.Digital brand experience refers to the sum of what consumers see...

Advertising online has been the de-facto avenue for businesses to reach a broader audience for several years now. The digital advertising arena has become so vast that research predicts the total...

The sales process in B2B companies is a high-effort and high-reward activity. We all know that lead generation is critical to enabling sales. Without incoming qualified leads, your sales efforts will...

What is a Website Audit?Just as an electrician doesn’t start chopping wires without analysing the electrical connections, a digital marketer won’t tinker with metadata, content and site architecture...