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Case Study explores Branding System, Packaging Design, Stationery, and Broucher Design.

Author: Yogesh Bhokare
by Yogesh Bhokare
Posted: Jul 23, 2020
brand identity


A line at which two surfaces of a solid object meet Sharp Flavours I Clean Image


EDGE is a beverage brand introducing a rejuvinating blend of dynamic flavours and raw nutrients through cold pressed juices.


Creation of an expansive brand identity from the ground up to make an impactful launch in the saturated ‘health’ market.

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About Design Quarry

Design Quarry established in 2016 has now completed about 200+ communication design projects including Brand Identity, Packaging Design, Space Graphics, Print media Digital Branding and UI-UX design.


An identity that would break out from the rut of the traditional greens and browns associated with health-related products and would establish the brand into the mainstream, steering away from the niche.

EDGE aims to enter the mainstream market with their line of health beverages. Their product is mostly aimed at the youth, with no intent of entering the niche market.

Our job was to translate this intent into visuals and convey their message through branding and packaging.

To capture the energetic vibe of youth, sharp, clean and sleek visuals were a must. After a market study of not only health conscious brands but also sports and energy drinks, we decided that we would walk the line between both.

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BEYOND NUTRITIONA tagline that clearly indicates the placement of the brand away from the niche ‘health’ market and into the mainstream to be targeted at the youth.

Clean and geometric line art coupled with sharp and witty content brings into view the personality of the brand. The unique logo and label design further the idea behind the name.

Brand Identity Trends1. Nature Inspired LogosNature themed logos are widely used by ecological and environmental organizations, but not only by them: These days, nature-based logos are used by companies from design, photography, food, beauty, film and other industries too.

  1. Typography Based LogosTypography plays a crucial role in the design of brand identity. Defined as "the art or process of setting and arranging types" — the typography in your logo can be as impactful as a graphic…
  2. Ambigram LogosAn ambigram is a word, art form or other symbolic representation whose elements retain meaning when viewed or interpreted from a different direction, perspective, or orientation.
  3. Mascot LogosA person or thing that is supposed to bring good luck, especially one linked to a particular organization or event logo. A logo is a graphic mark, emblem, or symbol commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition.

Pantone Colour of the year"The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today." – Laurie Pressman, Vice President of the Pantone Color Institute.

The ultra modern color will rule the world of graphic design, package design, fashion and home decor in 2018.Ultra Violet is an empowering combination created with just the right proportions of blue and red and it makes you feel the future happens right now. Violet and purple have long been associated with royalty, vibe of innovation, luxury and mystique which for many of us feels like a breath of fresh air.

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Contact UsAddress: CTS 927, Office No. 302, Sanas Memories, F.C. Road,Pune – 411 005.Landline: 020 25663051Mobile: +91 9850417266Email Career: joinus@designquarry.inEmail Design:

About the Author

Design Quarry Studio is top branding agency in Pune, established in 2016 has now completed about 200+ communication design projects including Brand Identity, Packaging Design, Space Graphics, Print media Digital Branding and UI-UX design.

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Author: Yogesh Bhokare

Yogesh Bhokare

Member since: Jul 15, 2020
Published articles: 5

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