Offering and manage discounts effectively for vacation rental

Who doesn’t like good offers, so planning and executing good deals can help your holiday destination to stay ahead of the competition by attracting more travellers. In this article we will look at 6 ways on how to manage and provide good offers!

1. Know your guests

Providing offers can be better executed by making it tailor made for the type of guests visiting your property. For example, if your property is booked by couples, providing them with a 3 for 2 nights will be ideal as they will be planning to spend a long weekend and in case of millennials an offer with a particular time period will work better as they will making last minute bookings in an impromptu way

1. Generate your own coupon code/promo code

Homestaydnn is a software that can be custom made to suit your business requirements. The ready made Airbnb Clone script for vacation rental business with advanced features like coupon code/promo code generator can help you make your own coupon code for guests. Through marketing emails you can send the promo code generated to all your past guests giving them the opportunity to book your property again using the promo code to avail exciting discounts. This helps tremendously in building customer loyalty

You can also follow up on inquiries that did not convert into bookings through special deals and include them in your mailing list while sending promo codes.

1. Spread through social media

To get your business out there and noticed there is no better way than social media. So once you have got your discount code, it's time to promote it. A major chunk of travellers follow different social media platforms to get updates on promotions and discounts

You can post your special offers and deals in your facebook page and share it to different travel groups for maximum reach including different local travel groups. You can use Instagram, a very effective social media platform to include your promo code and also to post stories.

1. Don’t get carried away with promotions and discounts

At the end of the day you are providing promotions and discounts to make profits and therefore it's important to keep in mind that you should not be executing them by jeopardizing your financial situation. Therefore always frame your offers and discounts keeping in mind the profit margins. Plan and strategize before you execute. Don’t plan and execute offers and deals that will bring loss to your business proposition.

1. Don’t forget to highlight your property

Deals and offers are very important but letting the guests know about the amenities present in your property is equally relevant. So amidst the excitement of promotion and coupon codes, take care to highlight the beautiful features of your property like that swimming pool where your guests can relax on their vacation without any disturbance.

1. Plan your offers according to the calendar

Utilize the feature of discounts and special offers when you see minimal booking on your way.

You might be on a thursday and there are minimal bookings for the weekend, you can increase the bookings by planning and executing a last minute attractive discount through all your social media channels

It might be that time of the year when you have minimal bookings. Offer deals that travellers can’t refuse. Also plan and create promotional codes for that particular period. These deals can be like a whole week for the price of three nights during off season and you can definitely feel the difference it brings about to your business and the void in your calendar filling up.

To conclude

By implementing the above six tips, you can easily manage and execute your discounts and offers on your vacation rental website and increase your business opportunities providing a win-win situation for both you and your guests

Working as a Digital Marketing Specialist at POFI Technologies, a software development company offering ecommerce solutions for various business entitites.