Wondering what is SEO and How it would be helpful for your Business?

Wondering what is SEO and How it would be helpful for your Business?

Let me explain what SEO is in simple terms, so that anyone can understand.

SEO or Search Engine Optimization is the term given for the process to rank your website on Search Engines like Google, Bing, Yahoo, and so on.

To further simplify, a Search Engine like Google has an algorithm for showing up websites on top of the Search for every individual search phrase typed by a user.

SEO is nothing but a set of activities performed by SEO experts who are well aware of the working mechanism of Google and help rank your business website for relevant keywords.

The purpose of SEO is to bring in as much as visitors to your website who showed interest and convert them into Leads and Sales.

As people who search on Google trust the first search that is displayed, Small Business needs to adapt to SEO

Key Benefits of SEO:

1. User-Friendly and Error-free Websites

Just like you and me, Google does not like websites with Errors and poor loading speed, too. So, a local SEO marketing company can help fix the issues affecting SEO and speed up your websites for a seamless user experience.

An SEO purpose is not only to bring a user to a website but also to ensure

they do not bounce back. An SEO expert will assure more website visitors with less bounce rate.

As SEO is purely based on Content, the process will also keep your website with updated content and blogs that will attract user engagement.

2. More Website Visitors to Website

A website without visitors is not worthy of the name "Website". The main purpose of building a website is to have as many visitors as possible interacting with the brand and convert it as customers. Otherwise, why to invest, right? Business with an SEO friendly website will bring in more visitors than a non-friendly SEO website.

SEO is considered one of the best marketing strategies for any Business. The Full Potential of an Affordable SEO Services for Small Business can be achieved by signing in with a Local SEO marketing company.

3. Best Return of Investment

SEO optimized websites load faster, up-to-date, and easy to read. Adding to it, ranking the website on top of Google for prominent Business keywords has a huge potential to generate Loyal Customers, followers, etc.

Though they are slow and could take a few months to grow, the results will be consistent and robust.

4. Expand your Brand Visibility

A business must stay in front of customers when a customer is looking for their product or Service. This is one important benefit of doing SEO. Ranking on Google for generic and revenue-driven keywords is that it could increase the brand reach for the Business from various search engines.

5. Stay ahead of Competition

For instance, let's consider two Restaurant owners and both have better infrastructure, Food Quality, and Customer Service, but only one markets his Business by giving out Pamphlets, Which one do you think you will go to? We go to the one who does marketing right? because we are not aware of the other restaurant that has the same or better infrastructure.

Likewise, SEO acts as your salesperson to rank your website on Google, so that people who search for your business could reach out to you more than your competitor who does not have an SEO optimized website.

John Ruskin is Growth Hacker and Marketing Adviser for Small and Medium Business and Entrepreneurs to Help to Grow Their Business