Key Reasons why Podcast Transcription is Important

Podcast transcription helps people digest the content quickly and makes your podcasts searchable, easily shareable, and marketable.

Podcasts are digital audio files that are available on the internet for downloading. The increased usage of mobile phones has led to the explosive growth of podcasting. Podcasts are the perfect platform for engaging and entertaining listeners and the best way to share valuable content. This is an easier way of consuming content and people can listen to a podcast even as they multitask. Podcast transcription makes your podcast more searchable, easily shareable and marketable. Transcribing podcasts make more people subscribe to them.

If you have a podcast, then simply uploading it on a website will not do any good. But having a text version of your podcast will help search engines to crawl it, which help your content reach more people when they search online. For businesses, podcast transcription plays an important role in their marketing strategy. Here are three main advantages of transcribing podcasts:

• For SEO purpose: One of the main advantages of transcribing podcast and including the right keywords is that it makes the content more visible online. Search engines crawl content and identify the value of a site or page by looking for a specific keyword or terms. The transcripts can also be repurposed as valuable content that can be posted on social media or email newsletters, blogs on a website, and so on.
• Helps people who have hearing disability or people with Auditory Processing Disorder (APD): There are about 48 million people in US who have hearing issues. About 15 percent of children between 6 and 19 years of age and 14 percent of adults age 45-64 have some form of hearing loss. This percentage tends to go up the older your listeners are. Another issue is about people who have APD, i.e., people who have difficulty in understanding the minor difference between words and their meaning. They find it difficult to focus on the audio if there are many any disturbances like background noise, etc. But with a transcript of the podcast it becomes easier for people with APD and other hearing disabilities to follow and understand the podcast.
• For non-English learners: Many people in US are non-English speakers and many are unable to speak English fluently. Similarly, one in ten students in the U.S. are English Language Learners and may miss out on some critical information when listening to a podcast. Podcast transcripts allow non-English speakers to absorb all the content easily.

There are many options when it comes to transcribing podcasts:

• Do it yourself

One option is to transcribe your podcast yourself. There are many tools that enable quick transcription. This is one of the cheapest ways of converting the audio to text format, but if you are not a professional transcriptionist, then transcribing it can be a time-consuming task.

• Computer automated

There are many options for automated transcription. Dragon’s voice recognition software and open source software like audiogrep are some of the options that facilitate quick transcription. The output of such software would depend on your podcast. If there are speakers with strong accents or recordings with overlapping sentences, the software may not be able to deliver desired results.

• Hiring podcast transcription services

The ideal solution for transcribing your podcast is by hiring professional audio transcription services. Companies that provide these services have skilled transcriptionists who can assure accurate and quick transcription. They can deliver high quality output and provide customized solutions to meet your specific needs. In addition to quick turnaround times, these experts provide podcast transcription services at budget-friendly rates.

Promoter for MOS Legal Transcription Service.