Checklist: When creating Content Strategies for your Business for first time
Posted: Aug 20, 2020
You know the importance of content in the online marketing world. But, from making quality content to drive the ultimate result through it, are based on the multiple factors that define that Will we become successful with it or not?
If you are a business and looking for some key factors to consider in the content strategy process, then this article is for you.
1. Decide between internal team and Partnering with other agencies
If you are planning to follow content marketing dedicated, you better have the right people by your side to complete the own part right away and contribute as per your own skills and expertise. For that, you can have your internal team to hire or can team up with the content marketing agency by your side. Both options have one pros and cons when it comes to implementation of content marketing strategies.
Having a dedicated in-house team makes it easy for you when you are aware about the content marketing process to guide them. Whereas contracting with some content agencies ultimately benefits with additional content marketing consultations, as they are well versed with the process and professional of handling content campaigns. Which is also the best option when you are just starting out with the contents and don’t know much about it.
2. Define your ultimate marketing goal
Content marketing is a broad subject and can serve you with multiple objectives and business needs. That’s the great thing, but as every content has its own nature and way to create plus promote it, you better have that set goals. Be specific about which kind of goals you are wishing your content to achieve.
It can vary from promoting your business from scratch or to acquire more leads and sales through it. Without specified goals, things become difficult for the content marketing team to handle the process. Also, having clear goals from the first phase, supporting you with right time reporting, and decision making due to that.
3. Content marketing planning is the key
Of course, content marketing needs to be highly structured when it comes to planning and organizing various tasks. For that, you need to have your content marketing ready and that’s in the documented formate. Documented content makes it easy to plan, manage, and track the all process right way. Also, ensure to have an active watch on which things are currently going on.
Make sure your content plan includes everything related to your business goal to your marketing performance reports and all. Prepare your content plan, align with your mission statements, and brandings’ perspective. It frames all targeted activities in the paper, which you can identify and monitor in the right order.
4. Define your target audience
No matter what strategies you follow, or what channel you use, but, it’s ultimately the audience who engage and take action from your content. Agree? Then why not to focus on your audience first, over your branding goals. Remember, your content has to have that enough quality and value they are looking for. Quality content is the ones that ultimately drive you profitable results.
Like you create a buyer’s persona for your products, you also have to be clear about the audience you are about to target with your content. It can be anything from demographic research to psychographic research, but the specific one. Once you have the defined audience, things become easy for you to plan content and find out which platform is best for your next campaigns.
5. Make sure your content calendar is defined
So, now you have found which platform is best for your marketing promotion and where you are likely to reach your target audience the better way, Right? Then your next role is to set the content calendar for your next months. And, here also the common mistake that most companies make, they follow a content marketing plan, but not manage the content calendar.
Indeed, it’s possible to follow content planning without a specified calendar, but having a calendar on hand makes it easy for content creators and promoters as well. Whether it's social media posts or website blogs, a content calendar ensures which posts to publish, where and in which categories. Just posting content on a specific day is not enough, there’s a need to post when your audience is more likely to find active online.
6. Budget matter the most
Whether you follow paid campaigns or organic campaigns like SEO and blogging, there’s a need for the specified budget. The defined budget from the first phase ensures your content marketing head or agencies to plan the process to a certain extent. That also reduces the over usage of the resources and time as well.
Be clarified with your marketing budget and inform your team, for that you need to discuss with your inbound and outbound team to make sure that your budgets cover every essential thing. It includes your internal team costs, campaign management, paid campaigns, and promotion due to partnering and all. Having such a limit supports you to control your overspending in marketing, especially when you also follow PPC campaigns and social media ads.
7. Experiments with multiple campaigns
There are multiple online platforms that are there to promote your content. It can be owned media like the website and social media profiles, Paid and earned media. The easiest ones are owned media that you create on your own and also manage with all efforts. Whereas paid and earned media are quite complex to manage, you also need to invest more money in it.
In the early stage, where you are just starting with your content marketing, probably you don’t have that much data to fix any strategy for you. So better to try and test with the multiple campaigns for an early period. That helps you in finding the best one that fits your business goals and so the budgeted requirements.
8. Analyze your industry competitors and learn from them
Again, we have found that most common mistakes that companies are making are that they are all doing content marketing on their own. Without learning about the major concept and even researching on what their competitors are doing. Indeed, we are in the digital age, and data are the most important part of the advanced marketing process.
Don’t be the firm, that does what their mind wants them to do. Instead, take some time to analyze the market, learn what your top competitors are doing. There’s nothing better than learning from those who are actually doing great. That’s true you don’t need to figure out everything on your own, just do research on your competitors and learn from that. That’ll save your time and efforts to find the right approach to follow.
Whether you do it by your internal team, or having a content strategy agency to perform all the content management, then this guide will help you to make more out of your content marketing strategies.
Content marketing is an ongoing process, plus there are many ways to do it. If you are a startup and just starting out with this, then make sure your content plan is ready in the first place. That’ll help you with any decision-making stage and provide the data to use for future strategies.
Startup, small business or organization, content are the needs of every company having an online presence. But, the key to successful content strategies is to stay constant with the own defined process. And, yes don’t forget that your content helps your readers anyway because that’s the goal for why we create content, Isn’t it?
Originally posted at: sooperarticles.com
Ketan Parmar is a marketing enthusiast, content strategist, and creator of Wordzyx, a content marketing agency. Providing Content services including Blogs, articles, website content, social media post creation, keyword research and custom content re