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What is the use of designing a logo?

Author: Akhil Singh
by Akhil Singh
Posted: Aug 25, 2020
logo design
    • The business of all scales and types have to compete to survive in their niche market. Therefore, marketing strategies are needed to overcome the hurdles created by the competitors. A distinctive business logo design has becomes a handy tool for business owners for driving the customers. A unique logo design is perhaps the most visible element of a brand, product, service offered by a company.
    • One of the important reason for business owners intending to have unique logos is its usefulness in making an impression. We all know the importance of first impression when we meet people. This is true applicable in the business. Business (start-ups to larger scales) have to ascertain a good impression on the target audience.
    • According to a survey, if a business wants to develop loyalty, the first impression needs to be incredibly important. The study has shown that 48% of the consumers are more likely to become loyal to a brand when they purchase a product for the first time and are satisfied with the service.
    • many other statistics have also documented the significance of making a first positive impression on the consumers. Logos can help the organisation in their endeavour to create a first and lasting positive impact on the viewers and the target audience.
    • logo represent the values and attributes of a business in the market and public but not all the designed logos are capable of taking the business effectively to the target audience. in the era of digital marketing a logo usually plays a major role in the marketing of an organization and its business in the ever-competitive market.
    What are the advantages of a logo design:
    • For creating a brand identity or unique persona of a product.
    • Recognition for a company, a logo helps the customer to recognise the service or product offered to them by a company.it helps in creating the brand recall value.
    • Professionalism- for the growth and expansion of a business its identity and recognition plays a vital role. In today‚Äôs scenario stake holders, partners keen to associate with a company that has a designed website and logo as these tools give quality assurance to them.
    • Outshine competition- to outgrow the business and to capture a market share the most important factor is to have loyal customers and as we know, customers relate good logo with quality of product. To attract the customers one need to have a memorable logo.
    • A brand looks more experienced and trust worthy.
    • A log is not only an image, it is a copyright.
    • Graphic designer professional know how to make a logo impactful and memorable to promote a business. Every element like colour, shape, design, typeface, slogan, background image is so perfectly moulded into a design and it create an impactful message to the society about the service and product.
    • A good logo needs to be SIMPLE, APPROPRIATE, MEMORABLE, VERSATILE.
    • Logo is a face of your brand, so it is important that a logo should be able to present brand story.
About the Author

Our team is a mix of designing enthusiasts and trademark experts. We are great listeners and work hand in hand with you to understand and assimilate your ideas. We creatively assemble your thoughts into a logo or brand name that expresses your vision

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Author: Akhil Singh

Akhil Singh

Member since: Aug 22, 2020
Published articles: 2

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