Engaging the Best SEO Company in Leicester

Search Engine Optimisation is a term that has really become important to businesses that trade online. Having a set of words and key phrases that can be used to boost your rankings is essential nowadays, but to get the most out of this process, you need to engage a company that really understands the process and can help you get the most out of it. But how do you engage such a company?

Search Engine Optimisation – usually foreshortened to SEO – is one of the wonders of modern business. It is a process that can help customers find your business and understand which products or services you offer, and helps get you to the top of the search rankings. But what actually is it and how can you get it organised for your company?

On a basic level, SEO is a means of increasing both the quantity and quality of traffic to your website using organic search engine results, but what do those terms really mean?

Quality of Traffic.

This relates to the ability of SEO to bring in internet traffic based on your particular market. Suppose, for instance, that you were an apple farmer, and your SEO included the term ‘Apple’. With low quality SEO, you are just as likely to get customers looking for Apple computers as you are people interested in buying fruit. Good SEO differentiates between the two types of apple, and brings only the kind of customer that you want to your site.

Quantity of Traffic.

Well placed SEO will cast the net wide and you’ll be getting more traffic from a wider area, who are focused on whatever you are selling. This can be a double-edged sword, since good SEO is so effective, that it can increase your business prospects many times over almost overnight, and you have to ensure that your company can cope with a huge influx of business. If you can’t you could risk alienating new customers, and nullifying the good effects of SEO.

Organic Results.

These are search results that you don’t have to pay for via Pay Per Click (PPC) but rather appear naturally on a search engine results page (SERP). SEO aims to maximise the number of organic results that a company gets, lowering the overall cost of advertising.

SEO relies on the web-crawler engine that any of the big search facilities – Google, Bing, Yahoo, or even DuckDuckGo – use to filter search terms and identify the most relevant results amongst all the thousands on the internet.

This means using a host of ranking factors to bring up results that will be the closet to your search term. Amongst the factors that major search engines use are:

• Domain-level link authority features – the number of links to the domain in question.
• Page-level link features – the number of coherent links to the actual page in the search criteria.
• Page-level content features – page attributes that correspond to the search criteria.
• Domain-level keyword usage – how the chosen keywords are presented in the context of the search.
• Domain-level brand features – brand name mentions including press, social media and specialist pages.

All of these are trawled for mentions of the keywords in these different contexts and an overall picture of the search item is built up. As a result, the search engine delivers a result which is an amalgamation of all of these smaller parts. And this is where SEO comes in.

By examining certain key words, a page is far more likely to come to the top of a search engine, so an SEO company will endeavour to include as many as possible in the page description and the background features that are searched for by Google and its ilk.

If you want to find an SEO company that can help you get to the top of the search engine results pages, run a search for SEO agency, SEO firm, Local SEO agency, or best SEO company in Leicester, and if they have done their own SEO work properly, you will get the results that you want.

Kangaroo UK will help you get your business found online. We convert your visitors into customers or leads. We make promoting your business online a simple and transparent process.