How to Raise Awareness For Your Crowdfunding Campaign And Get The Desired Funds
Posted: Sep 04, 2020
Technology has empowered innumerable people looking to raise funds for various causes. Be it through an online crowdfunding campaign or peer-to-peer fundraising, the ubiquitous access to the internet combined with new-age fundraising websites has opened up many doors for those seeking monetary donations.
What is a crowdfunding campaign?
In simple terms, crowdfunding means raising smaller donations from many individuals to reach a goal. For example, if Miss. A wants to raise INR 1 lakh to pay for the school fees of 10 children; she will start a crowdfunding campaign where multiple donors can donate any amount ranging from INR 1 to whatever the upper limit is.
Crowdfunding works best when there is an intentional effort to develop a campaign where the crowdfunding goal and the story behind the need are shared with the audience in various ways. The campaign could involve sharing the story and the purpose of the campaign on social media, through text messaging, word of mouth, and other methods. The objective is to spread the word and let potential donors know more about the crowdfunding goal.
Now that you know what a crowdfunding campaign is, let us look at how to get crowdfunding?
First things first - find a credible and popular online fundraising platform that best suits your needs. For example, check how much fee they charge for the services they offer, how many visitors does the platform have, what are the most successful crowdfunding campaigns they have hosted, how will they help you with the process, amidst other considerations.
Next, write a compelling story that brings out the emotions of the beneficiaries. Make sure it is not just another run-of-the-mill story because it may get lost in the many other fundraising stories. Add pictures, videos, post updates, etc. to keep the potential donors well-informed about your cause.
Once all your material is ready, develop a strategy for sharing the campaign. Will you leverage your influencer friends to spread the word? How will you use social media to get more people talking about your campaign? Do you want to combine this with any other existing fundraising campaign that you are running?
To create more awareness of your campaign, think about finding more champions who believe in your cause. That way, you can widen your circle of influence and reach more people. If you are an NGO, are you willing to partner with other NGOs who may spread the word?
Talk about your campaign on relevant social media posts. For example, if you are raising money to support your local animal shelter, you can comment on the posts of popular Facebook pages that probably sell pet-friendly products. You can include the link to your crowdfunding campaign in the comments. Similarly, you can join relevant forums to spread the word.
Lastly, give a shout out to your donors to encourage people from their social circles to donate. Lastly, keep your wits with you, have faith, engage in self-care, and take it one step at a time.