15 Best SEO TOOLS in 2020 that can land your website on the first page of Google

Search engine optimization works seamlessly when multiple tools are filled in its implementation and almost every SEO professional is equipped with its very own type of favorite tools.

Generally, the best-in-class SEO tools are classified as quite expensive and demand consumers to look for a monthly subscription. Thus it makes them suitable for bigger companies as well as agencies that utilize them heavily. Many of these SEO tools are suitably made for bigger companies as well as agencies that use them heavily and duly require all the types of advanced features linked with SEO auditing.

However, smaller companies hardly justify the overall cost of expensive SEO tools that might be used only once in a while or if it becomes just a small part of the features that are truly needed.

In these types of cases, it is considered wiser to utilize the whole collection of free tools that can help in ranking the website on the top page of Google.

There are many types of SEO tools that allow an SEO executive to practice digital marketing practices and optimize the reach of a website to as many users as possible.

Technical SEO Tools

A Technical SEO tool is used for making a website technically sound when it generally comes for the SEO specifications. The technical SEO tools are required to help one seek the right type of solutions to solve technical problems on their site.

1. Google Search Console

It is the first type of tool that is being used by everyone. It is analyzed as Google’s tool which is meant to monitor the visibility of the Google search pages. In the past couple of years, this tool has been updated for enhancing the better user experience and can be used easily.

By using this SEO tool one can easily analyze the particular set of keywords that bring organic traffic to the website. It also determines the average rankings for the pages of Google as well as the keywords. It also monitors the indexing of the website to the Google database.

2. Screaming Frog

It is defined as the great basic that is capable of recording a huge amount of useful information through extraction from Google’s pages. It is a standalone tool that can find out the solutions to the most difficult technical problems. Given below are few technical errors than can be solved by it-

Redirects

404-pages

Images

Titles, meta description, h-headers.

It is one such tool that allows the user to crawl 500 URLs that too for free and are considered enough for many small-sized websites.

3. Lighthouse

It is a chrome built-in auditing tool that can be found from different Chrome developer tools. It can either be found out by the menu or simply pressing the F12 key. This SEO tool can be easily navigated from the Audits tab.

How does it function?

It is capable of running 5 separate audits on the current page that has been viewed by the visitor and that too with the press of a single button. It comprises links that are capable of further explaining all the types of problems that might be discovered by an SEO executive.

4. Structured Data Testing Tool

As the primary concept of computer science links to the fact that structured data is quite useful in marking information to their page. It works in a way that search engines can easily read and understand. Though it isn’t always considered to be the easiest tool and is only used to check whether the implementation is done correctly or not.

5. Webpagetest.org

It is a browser tool that loads the current webpage a couple of times and then offers detailed information about how it has been loaded faster. Even the duration of time consumed in loading a single page is also exuded by this tool.

Apart from this tool, you can also check for Time to First Byte, because this tool loads the webpage within 0.5 seconds.

6. Kraken.io

It is the new set of SEO tools that is quite useful in optimizing the image file sizes that stores countless data. Both of these tools are used to decrease the image file size and can speed up the loading process of the web page.

Since large images intend to slow downloading times especially when it works on mobile devices. These tools are responsible for optimizing the image and are considered to be the easiest source of boosting the speed of a website.

7. TinyPNG

It is an unique add-on SEO tool that has been created by third companies and software developers. This tool is used for maximising the image and works effectively on WordPress, Magento 1 EE, Magento 2 CE as well as official client libraries that are meant for Ruby, PHP, Node JS, Python, Java and NET.

8. Ubersuggest

Since the availability of keywords on Google are plenty and allow one to find those set of particular keywords that are quite helpful in searching the volume of most searched keywords. Although there lies one exception that Ubersuggest hosts a variety of useful functionalities and that too it is considered for free.

9. Keyword research

Since the chrome and Firefox exhibit large chunks of keyword search volume data after Google search results and even facilitate the visitor to select the specific set of tools. These sorts of tools are Google Search Console, Google Analytics, and YouTube.

The larger benefit linked with keyword research is that it allows the visitor to access the exact search volume for keywords too without using the tools like Ubersuggest for resolving a single conflict that a person has worked upon. It also offers you a sense of keyword popularity because the statistics of the higher-number of keywords being used are shown in the background.

10. What’s my SERP?

As not always all the free tools are preferred to check the rankings of a specific keyword on Google, especially if you wish to check out the hundreds of keywords. It is considered the nicest tool to check the rankings for specific keywords. It is considered to be enough for occasional checking.

11. Mozbar

It is a free Chrome add-on device that offers easy access to visitors to monitor valuable information. It allows one to find out the page's Page Authority and Domain Authority tool. Moreover, it is used to check out the pages linked with meta-description, H-1-headers, and page titles that are also checked without any type of code.

12. SERP Simulator

As we all know that fine-tuning of search results is the part of SEO activities especially when you want to increase Click Through Rate. It allows you to create results that look good as possible SERP Simulator and it allows others to help you see what they are doing and even help you to keep the page title and meta description on the same length.

13. Check My links

Since broken links are considered to be the waste of resources for users as well as for search engines. Perhaps, Check My Links is considered to be another Chrome add-on that helps one to check all the types of links on the pages that are viewed by them. It consists of all links and even marks those that are broken or usually consist of redirects. This tool is very useful to find links that are useful in fixing the bad links.

14. Link Explorer

It is another type of SEO tool that is quite similar to MOZ and this particular link explorer allows a consumer to look for backlinks that are free for a month. It allows an SEO executive to get 50 rows of data for resolving one query. This tool is considered quite well for the backlink search.

15. Redirect Path

Aiyma Redirect Path Chrome add-on is considered as the greatest and quickest tool to check redirects, redirect chains, and status codes too for a single page. It just requires a few clicks and the time of a few seconds to allow one to get the required search results that they desired to get in the first place.

Conclusion

SEO is regarded as the toll heavy field that requires plenty of work to be done which seems to be hard to be done especially without the use of reliable tools. But fortunately, there are plenty of free and easy to –use tools that allows an SEO executive to take full advantage of the newly recognized SEO tools that could help in ranking websites on the first page of Google.

In the end, link building, content marketing, backlink checker, on-page SEO, keyword ideas, off-page optimization can be easily done with the help of these tools.

Anna Abram is a technical writer at JanBask. She loves writing and sharing topics on Web Design Services, Web Development, E-commerce Website Development & Digital Marketing services and latest trends going around in web world.