Importance Of UX Design For Mobile Applications

If someone had predicted the meteoric rise of mobile phones & the technology associated with it a decade ago, that person would have been termed a modern-day Nostradamus! It would not be unfair to say that the world runs on mobile phones, with every industry looking to leverage the technology from social media to food and commuting! If there was any doubt about the importance of mobile apps, here’s a statistic that will end it; eight of the top 10 most valuable brands listed by Forbes have mobile application as a key part of their revenue portfolio!

What makes some mobile apps successful when compared to others? The simple answer to this million-dollar conundrum is the UX design strategy . The UX design psychology of any mobile app essentially defines how the app looks and feels and what it should be like to provide a relevant user-journey. I hope this article will help you understand the importance of UX design for mobile application development and its importance in determining the success of these applications.

App Navigation

The UX / UI is an integral part of the appearance of an app and there is much more to it than just the design of the app itself. Navigation in a mobile application: The hallmark of a good app is its ability to guide the user intuitively through the workflow to ensure that UX and UI are in sync and work closely to provide a great experience and ease of use for mobile application users. When you approach a trusted UX design services agency such as ITCube, the experts will empathize with the user and try to design the navigation that aligns with the psychology.

Simplifying User-Objectives

UX is often confused with UI but has a higher priority than UI when it comes to the design and definition of user-journey flow. To create an appealing website or mobile application, it is necessary to offer a high level of user experience (UX) and user interface (UI) design. Therefore, it is critical for UI and UX design service agency to join forces to create engaging and enjoyable user experiences during the strategic design process of a mobile app. The differentiating factor between successful and unsuccessful mobile apps thus depends on how easily the design solves user-objectives.

Impact on Revenue

If you ask any professional UX designing service practitioner, they wouldn’t hesitate to declare that the primary concern of the UX designer is to offer an overall memorable experience of the users and this often results in more sales. A design study of 408 different companies found that the more a company invested in and focused on design, the more sales they saw, reiterating the fact that UX design has a large impact on sales. Another stat that highlights the impact is that on an average every 8 in 10 customers are willing to pay more for better customer experience!

Although these are just some of the factors highlighting the impact of great design, there are many more reasons as to why you should hire a UX design and strategy services provider to articulate the design philosophy of your mobile app. If your business is looking for the best UX design and strategy agency, then ITCube is where your search ends!

Itcube is a global technology service, consulting, software product & development company. Itcube is a MS Gold Certified Partner with expertise in developing business solutions in SharePoint|.Net| MS Dynamics| Power BI.