Ways to Help Prioritize Your SEO Efforts to Increase ROI

There are over half a billion websites on the web. That is impressive; unfortunately, this makes it difficult to get noticed on the internet. That is why in order to stand out you need to get your site ranked high on search engine results lists by way of SEO.

SEO, however, includes a lot of components and it can be difficult to know what you and your Phoenix SEO company should be focusing on. To help improve your Phoenix SEO campaign, we are going to describe four strategies you can use to better prioritize your SEO efforts.

1. Search for general issues with your Phoenix SEO campaign

Narrowing your Phoenix SEO campaign to focus on your primary business goals is important, but this won’t help you at all if something is seriously harming your ability to gain results. For example, if Google has banned you from their search results lists for some reason, then you have a much deeper problem. This is why you should search for more general issues that could be hampering your SEO campaign before you do anything else.

Check for penalties

Search engine penalties are the worst possible thing that can happen to your Phoenix SEO campaign. This is due to the fact that it can derail even the most effective SEO campaigns by dropping one’s ranking, if not removing a website altogether. As such, you should always make checking for search engine penalties a priority.

Find out which pages aren’t ranking well

Just because your homepage is ranking well doesn’t mean that the rest of your website is. Never forget that an SEO campaign is a holistic effort that should be geared towards getting all of your website’s pages noticed on search engines, because they can all contribute to you getting noticed on the web in different ways. As such, be sure to check for pages that are not doing their part; when you discover them, immediately address the issue so that they can actively contribute to the success of your Phoenix SEO campaign.

Since the way search engines rank and penalize sites is constantly changing, and it is easy to take an SEO misstep without even realizing it, these should be constantly recurring processes.

2. Make sure that everything you do aligns with your business goals

Reaching lofty SEO goals are great, but if this doesn’t help you achieve your business goals, then it doesn’t really matter.

If you are a restaurant in Phoenix, for example, one of your local Phoenix SEO goals could be to improve your search engine rankings when people enter they key phrase "Phoenix restaurants." While this sounds great, how does it align with your actual business goals? Instead, you should be pursuing a goal such as increasing your internet sales leads by ten percent. When your SEO goals are pursued with something like this in mind, you will inherently driven to prioritize effectively.

3. Analyze everything

Just because you know where everything is supposed to go doesn’t mean that things will be in the right place. Before you start pursuing new SEO endeavors, you need to analyze all of your website’s resources that contribute to your Phoenix SEO campaign. Using the goals that we discussed in the first step as a measuring stick, determine which SEO assets could stand a makeover.

If an SEO activity or resource is leading to more traffic on your website, but it results in a dead end instead of guiding them to a place where they can be a qualified sales lead, then you need to figure out how to enact a change. This could be something as simple as altering your blog posts so that they attract more visitors who are likely to be interested in your products or services, or it could be as complex as having your Phoenix web design company completely redesign your website.

4. Create a detailed action plan

Based on everything discussed above, you should work with your Phoenix SEO company to develop a detailed SEO action plan that allows you to streamline your approach to maximizing the ROI of your SEO campaign.

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