How Career Page Helps Your Employer Brand

Gone are the days when only companies had a hold over the job market. Market these days is candidate-driven. It has become rather hard to attract the most potential candidates. If hiring the best in the market is your goal, offer what others don't. An employer brand accompanied by seamless candidate experience.

Now, while you keep on posting jobs through job boards and paid endorsement, do consider creating a comprehensive career page for your company. It has been time and again noticed that a career page could improve an employer's brand image in the prompt, cost-effective manner.

Here's how a career page helps you improve your employer brand.

1. Helps you track the traffic

Career page is a power source for generating organic web traffic. Now, the career page helps you track your traffic, and this traffic forms the basis of future decisions. The concrete details of demographics, location and engagement help you address your visitors in a clear language. One of the good benefits of digitization is that you get to track every activity, and this enables you to take corrective actions.

2. Helps you represent your employer brand optimally

Career page could be your potential big shot at offering the most optimal candidate experience ever. It is because you can control end to end details presented on that page. From your company's mission and vision to organizational and employers value to employees testimony, career page very much holds power in pursuing the candidates to hit push apply.

3. Helps you reduce the cost and time of hire

An exhaustive career page could be your weapon in bringing down the cost and time of hire. That is to say; candidates are more likely to find career pages organically, thereby reducing the need of paid candidate sourcing. Besides, a well-presented career page compels the most potential candidate to apply, if they see themselves deem fit. Hence, always integrate your core values and EVP's in your career page. Nothing works better than a career page that walks the talk. That is to say, don't overpromise but instead show a realistic picture of what you are and not as an employer.

4. Helps you address to ideal candidates

Career page is your key to gaining most potent applications. You can do so when you clearly draw the line of what is expected from the candidates. Based on your targeted candidate's persona, you can address your message effectively. When done optimally, you will receive a response from the targeted candidates in the form of application.

5. Helps you create a satisfactory candidate experience

Candidate experience is everything. As a company who is keen on building the most potential workforce, you need to offer what best talent in the market seeks. Now, a comprehensive career page can help candidates gain all the essential information under one head. Additionally, a mobile-optimized career page adds considerably to the candidate experience. All in all, if you guide the candidate through a seamless application process, you have won the game.

6. Helps you offer the first-hand experience

Candidates of recent market seek to work in phenomenal companies. That is to say; they won't accept to work in any of the average thriving organizations. At least not the best of candidates. Ensure that your career page portrays the story you wish to tell your potential candidates. It shows the employer brand you are. Make your career page interactive, graphically and visually appealing. With AI make this experience as personalized as possible.

Do you still consider that employer brand is a concept to be followed by large companies only? Well, time to change that notion and start working on your employer brand, one step at a time.

Are you looking for jobs in Surat city? At Job Museum we offer myriads of job opportunities to active job seekers by placing them in jobs most suitable for them. By incorporating tech in our business processes, we ensure that our candidates find the best-suited jobs for themselves. The field of digital marketing is growing and is experiencing a tremendous demand across the world. There are numerous openings for digital marketing jobs in surat and SEO jobs in Surat across India. Want to know more about such opportunities? Get in touch with us while we assist you in finding the best job placements.

Kruti is working for Job Museum recruitment consultancy. Job Musuem is one of the leading job consultancy provide job placement in surat across India.