Why should you think about investing in video marketing in Singapore? – Video marketing will ensure

If you look around, you will see that most people are investing in video marketing these days.

Why?

Well, two prime reasons are that it is an easy-to-digest format and you can reach millions of people globally.

Read Also: 6 Fine reasons to prove that video marketing is important for running a successful eCommerce company

Besides, video is a versatile and engaging format that will give your viewers a real-life picture, and it’s easier to share. Apart from that, when you show your customers a video of one or multiple products, it will not just have the moving images but will have the necessary sound animation and everything that will make it more attractive.

Another reason is that anyone can access the product video on the internet, either through your company website or through YouTube or Vimeo.

Doing a product video is not like making another recording to post on social media platforms, but it needs a more professional approach and that is why you must hire a video production agency Singapore.

Enough said. Now let’s move on to the next segment where we are going to tell you the importance of video marketing in brief.

Informing and educating

As much as 97% of marketers have claimed in a survey that product videos help the customer to engage and understand than any other format.

These days, the markets are no longer taking a pitching type approach and they have two reasons for that – first is that they are not quite effective anymore and the other is that there are too many options available.

Marketers know a simple fact that you don’t need to convince the customer any longer as they can do quick internet research before purchasing anything. So, what you as a marketer need to do is to reach to your potential customers with a value-based approach. And while we are talking about it, we should mention that product videos excel at giving customers a close-up look to certain products and services.

Search Engine Optimization (SEO)

By 2021, it is estimated that more than 80% of all internet traffic will consist of product videos. If you didn’t know a secret, let us clue you in that search engines see videos as high-quality content, so it can do wonders to rank you at a better position in the search result.

So, if you can only invest in the right video production marketing, they will incorporate the right keywords with solid Meta descriptions, and a strong title.

Staying competitive

Even when we are talking about it, as much as 81% of businesses are using product video as a refined marketing tool.

Read also: 3 Key Benefits of Video Production Marketing for Online Businesses

Product videos are amazing to get all sorts of messages, and if we think in terms of practicality, this is the quickest and easiest way to educate your customers.

For example, if your business is about selling certain electronic gadgets, you can hire a commercial video production company in Singapore and make tutorial videos. Instead of reading several pages after pages, your customers would love to sit back and watch the tutorial video to gain knowledge about the usage of the gadgets.

So, this approach will attract more traffic to your website, which means you will not only stay alive in the competition but will thrive.

Boosting conversion rates

At the end of the day, you will want to convert the large traffic into your customers rather than having them as guest visitors. If you want to boost the conversion rate, you will be quite amazed to know that as much as 90% of consumers have claimed that seeing product videos help them to make purchasing decisions.

We are a Singapore based Video Production Service Singapore working across Commercials, Corporate Video Production, Music Video Production, Motion Graphics for various clients & agencies now visit our Video Services Singapore.