Website and CRM Integration

CRM is Customer Relationship Management that every company should have. Every company should manage customer contacts and trace the company’s interaction with those customers. Integrating CRM with your website can give you much-added value to your organization.

Here are some reasons why you should integrate website with CRM system.

1. Quick access to the latest data

Applying CRM integration on your website means that you will have quick access to the latest data. Every latest purchase detail from customers or their other interactions with you will be available to help you improve customer satisfaction and increase sales.

One of the most renowned companies is Lucep. By using Lucep’s platform, companies can connect all of their web prospects which resulted from their digital marketing on the website, social media, email, and other channels straight to their DSE in the showroom. Integrate Lucep with ease using CRM, DMS, and available processes and prospect management software. Transferring prospects in real-time to your prospect management system ensures that no prospects will get overlooked or ignored, and prevents duplications, regardless of which channel the prospect was generated from.

2. Cut administration costs

If you try to copy data manually, you would increase the labor cost, and you would not save time. By integrating your website with CRM, it would lead to an increase in productivity.

3. Accurate source for data

You will have one accurate source for data on every contact. The probability of any duplicates or mistakes is therefore minor.

By combining all of those data into one place, you will achieve a more comprehensive and accurate description or profile of your customers, and therefore yielding higher conversion rates.

4. Ensure all data to be up-to-date, as website and CRM integration will lead to the latest data update.

5. Increase sales

In every step of the process, automating the interaction between your website and the CRM supports this objective: better and more accurate data leads to more robust customer profiles while generating more promising prospects, which increase conversion rates.

6. Improving response time for queries

All information such as customer location, industry, preferred products, etc. will be sent through the website into the CRM system. CRM can then automatically determine and send a reminder to the staff regarding the new order. This will generate a faster and more relevant follow-up response to the customers.

7. Customer queries and fast response time

With faster response time, prospect follow-up will become more efficient and customers will be more satisfied knowing that their queries are handled swiftly by the right people. By creating a better customer profile, you can track customer satisfaction. The feedback you receive can be followed-up and handled accordingly. By dealing with customer complaints swiftly and effectively, and by monitoring and reviewing general satisfaction with various aspects of your business, you can improve your response to your customers.

8. Better profile creation

A well-organized CRM system with the correct and complete data enables your business to set up customer and prospect profiles that reveal their main purchase trends. Benefits of customer profile: - Create a more accurate description of each customer. A truly comprehensive customer or prospect profile tracks every interaction between your company and the customer or prospect, starting from the initial contact, continuous communication, sales, and feedback.

• Can more effectively track how each different customer profile responds to your marketing.
• Generate a more comprehensive description of your customer interaction with your organization, starting from the initial query to sales, communication, and finally feedback.
• More reliable and consistent access to information. You can get to know your customers and their purchasing behavior better.

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