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Know More about Search Engine Optimization

Author: Sutin Kaushal
by Sutin Kaushal
Posted: Sep 29, 2020

We all know what role does digital marketing plays in promoting any brand online. Not just online brands but companies who need a wider audience and want to go worldwide with products can opt for digital marketing. It further has many aspects that teach us about different areas of digital marketing. There are various fields as to where you can promote your brands, like social media marketing, SEO, email,s, and many more. Now coming to SEO, it has further many aspects under it. SEO itself is a vast concept and you need proper training and course to understand it. I will give you an overview of what SEO is and how it works.

SEO i.e. Search Engine Optimization it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business. It works broadly like Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query.

How does SEO work?

It will really catch your interest when you get to know about how it really works. Search ranking factors can be considered proxies for aspects of the user experience. Our Periodic Table of SEO Factors organizes the factors into six main categories and weights each based on its overall importance to SEO. For example, content quality and keyword research are key factors of content optimization, and crawlability and mobile-friendliness are important sites of architecture factors.

The search algorithms are designed to surface relevant, authoritative pages and provide users with an efficient search experience. Optimizing your site and content with these factors in mind can help your pages rank higher in the search results. Unlike paid search ads, you can’t pay search engines to get higher organic search rankings.

Why it is important to promote your brand?

Many of the companies work through the servers and it is said the fundamental and the basic aspect to promote business. Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line. However, the search results have been evolving over the past few years to give users more direct answers and information that is more likely to keep users on the results page instead of driving them to other websites. Also note, features like rich results and Knowledge Panels in the search results can increase visibility and provide users more information about your company directly in the results.

How can you learn SEO?

As I explained SEO is considered to be a more practical concept. It is hard to explain it in words. No website can explain your literal meaning to SEO. To my suggestion, you should rather choose to opt for a digital marketing course because they will give you more practical knowledge of the topic. Not just SEO you can also learn about other various aspects under digital marketing. SEO is just one concept that is covered under digital marketing, there are many more that can really teach you and give a deeper knowledge about the digital world and how marketing on the virtual world happens.

About the Author

An intern in Henry Harvin. Currently also doing food and fashion blogging

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Author: Sutin Kaushal

Sutin Kaushal

Member since: Sep 12, 2020
Published articles: 3

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