SEO Tips for Small Businesses
Posted: Oct 10, 2020
Digitalisation has taken over the world for quite a couple of years now. Be it big enterprises or start-ups, Search Engine Optimisation has become a necessary component to master in order to stay in trend with digital platforms. SEO is now building the foundation of a small business to make it bigger in future. More than established big enterprises, small businesses need to focus on SEO more because it can make or break it for them. If SEO is not done, small businesses will witness the end even before beginning. No matter how good their business goal is, how perfect their strategies are, search engines will bring them down.
As complicated as it sounds like other technical terms, SEO strategies are no rocket science. You can try to implement a few of the tips given below but for a better outcome look for local seo service providers in your area. Here are a few simple tips to make it easier for small businesses in understanding SEO. Take a look.
- Understand Google algorithm and technical SEO:
Google follows a particular set of rules while ranking a website in the search result. These Google algorithms are to be understood in order to set your SEO strategy. Small businesses must be well aware of basic SEO and should implement it on their website so that Google crawlers can reach their site. Only when the crawlers reach the site, they can read and rank your website and it’s content according to its quality and SEO. In order to achieve that, you need to do a few simple things. Create an account in Google business, create a sitemap and submit it to Google and fix the broken links. In this way, the SERP robots will upgrade you in search results.
- Research for keywords:
Keywords are the soul of SEO. Your SEO strategy largely relies on the keywords you are using in content marketing. There are many free tools available online through which you can search for keywords. But there’s one golden rule everyone should follow to master the keyword search: the most used are not always the best. In order to get the perfect keywords for your small business, you need to find your niche and target audience. Don’t try to put regular and most commonly used keywords just because millions of people have used it. Remember, you will be a part of those millions and not someone to look distinctively at once you use that keyword.
- Local SEO is important:
When you try to find something online, you may have noticed that most of the search results are answered based on the location the question was from. Google automatically accesses the user’s location when they search for something online. So, finding local customers is easy. SERPs are placed in a way that helps the small business with local SEO very fast and impactful way. With searches like 'boutique near me' the local service providers are given more space in the search result.
- Freshly brewed content:
It is important that you keep special attention to the content you put on your website or social media networks. Content makes more than 50% of your website and if done properly with SEO it can do wonders. You need to place more and more SEO based, well researched content in order to get the attention of crawlers. Don’t go for cliché topics that may have been answered and covered million times by other sites. Especially if some well established company has already put it online, then there’s a huge chance that people won’t even have a look at yours. So, choose your content wisely, stay away from plagiarism and try to be as authentic as you can.
- On-page SEO:
After doing everything from putting the right keywords to create the best content, if you don’t structure or post your content well, it’s all a waste of time, energy and hope. According to a SEO company in Melbourne little details on the page like headlines, page titles can make a huge difference to make your chances better at Google search. SERPs largely determine ranks on the words you use in headlines. So, optimise it carefully with SEO words. You need to use prospers tags, emphasise on the meta tags carefully before posting something online.
Marketing executive, 5+ years of experience into blogging. Usually write articles on travel, and real estate industries. Lives in Melbourne.