SEO Guide For Small Business Owners

Search engine optimization has leveled the marketing playing field for small companies. It used to be that as a small company, unless you were very fortunate, you had no way to compete with the big guns in your industry. Now, though, you can muscle your way into your biggest competitor's room with a bit of planning, a pinch of small business SEO, and some hard work.

Although big corporations still start with an advantage in SEO, you can find cracks in their armor with the right strategy and come out on top. Yep, even if you're a website start-up.

What is SEO — And What Do I Need to Know to Get Started?

To pull in search traffic, search engine optimization is the method of rating the website for suitable keywords. SEO targets the factors used for ranking pages by search engines, including:

SEO Impact and Factor

• Technical Factor: HTML titles, HTML tags, keywords, links, image alt text, website organization (everything from your sitemap to any redirects) and other factors help search engines determine what your site is about.

• Content quality and quantity: Regularly releasing fresh original content that provides value to potential customers, and updating your pages to boost search rankings.

• Reputation: If your domain ranks well, and has links to other respected domains, it’s easier to make individual pages rank.

• Local factors: Small businesses can rank higher in local searches. SEO helps search engines recognize you as a local business.

Don't worry if it sounds intimidating in this terminology. To learn small business SEO, you don't have to be a coding genius, and the technical aspects are probably simpler than you think! To get started, this guide will walk you through what you need to know, and if you want a more hands-on approach, we also offer SEO training.

Creating digital content that the audience wants to read and share is what SEO comes down to. That means researching what your audience is looking for, writing content that answers their questions, optimizing that content with the technical aspects that Google likes, and attracting traffic to your site from boatloads.

Basic SEO Terms All Small Businesses Should Know

Here's a simple glossary of Keywords you should know to make your website rank higher in quest. From our SEO basics guide, you can learn more.

Organic search: When you type a word or phrase in Google or another search engine and click on a non-sponsored link, you're essentially doing an organic search. "Two types of information are returned by Google: paid search results (links labeled with" Ad "or" Sponsored) "and organic search results (all else). In an organic search, the higher a page ranks, the more likely it will be visited by the searcher.

Google Response Box: The response box is a small box with an extract from a website near the organic search results that leads to that website, often referred to as featured snippets or rich results. Featured snippets usually answer a question or share some basic details about a subject that Google thinks you'll find useful. Usually, in addition to the snippet, Google also has a separate link to the website in the snippet box on page one.

Keyword: A keyword is a word or short phrase that demonstrates what your website is about to a search engine. Google searches for pages that contain keywords important to your quest when you run a quest. This doesn't always mean that results that contain the exact phrase you're searching for will be returned. Google is smart enough to return results that, if applicable, match the intent of your search.

However, make sure not to overdo it. SEO marketers used to use keyword stuffing" by using a lot of keywords to trick Google into ranking a page, but Google has become much smarter, and that technique no longer works. You need to write an article that offers data people are looking to rank for a sentence.

Search query: A search query is the thing you type into the search box. The boundary between the search query and keyword is sort of hazy. "For instance, if you googled," What's the best electric guitar, "a guitar advice website might try to rank for" electric guitar," "best electric guitar, "or even the entire search phrase," what's the best electric guitar? With titles like "The 10 Best Guitar Brands," or "The Best Guitars For Beginners," you could also get results. Google is smart enough to understand the information you're looking for in those articles, even if they don't use the same terms.

HTML Tags: What tells browsers how to view your website is the "HyperText Markup Language" (HTML). HTML tags divide your page up into different sections, formatted in different ways. The three most significant types of tags are headers, title tags, and meta descriptions from an SEO marketing perspective.

Internal and external links: Links are chunks of text that can be clicked and sent to another web page. The part (usually underlined and in a different color) of the link you click on is the anchor text. In a couple of ways, links are useful for SEO.

Refining Your SEO Marketing Strategy

Success in small business SEO doesn't come overnight. Your blog posts may take six months to start gaining traction and traffic. Be patient, and keep your eyes open. Setting up a Google Analytics account to track your success is one thing you'll want to do. Everything that happens on your site is recorded by Google Analytics. You'll see how many visitors you're getting, what pages are attracting the most search traffic, how long they're staying on your site, and more. Traffic can wax and wane, but you will get a good basic view of your audience behavior over a couple of months, which you can use to benchmark your SEO performance.

Finally, don't be afraid to ask for assistance. We would love to get your company the audience you deserve, whether you're looking for a full marketing campaign, or just someone to help tweak your in-house plan. contact us to learn more about SEO for small businesses.

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