A Beginners Guide to Designing a Great Website
Posted: Oct 19, 2020
We are currently living in the digital age where a professional website is a must-have. Many businesses can no longer ignore the fact that the majority of their customers are online. Research shows that the United States is among the largest online markets with over 300 million Americans using the internet daily. With such a large market share, businesses must build a credible website that will easily connect them with their customers.
Nowadays, setting up a website is very simple, thanks to content management systems (CMS) like WordPress. All you have to do is buy a domain name and design your website using the free templates available on these content management systems.
As you are designing your website, you need to realize that its look and feel will affect how customers view your business because of the reason below.
A Good Website Builds Your Brand Reputation
Your company website will either give a good or bad first impression based on its design. Many customers will judge a website based on how visually appealing it is. You will need to think about the fonts, color, and spacing so that visitors can stay on your site. For example, if a customer is looking for EKG machines for sale in New York City, they are more likely to trust a website that is well designed and has positive reviews from past customers. Linking your social media channels to your website is a great way of building your brand reputation and gaining new leads.
If you are confused about where to start, here are a few elements of a good website that will put you ahead of your competitors.
A Great User Experience
Your website needs to have a responsive design because your customers will be accessing it from different devices. Having a website that loads quickly on a computer, tablet, or mobile phone will ensure that you retain your leads and reduce your bounce rate. If your site loads slowly, your website will experience a very high bounce rate where visitors leave after spending a short time on it.
Your customers are more likely to stay on your website if you have appealing visuals on your site. If you want to integrate visuals with text, ensure that you balance them out so that you do not have too much of any. The internet streets are very crowded, so your customer needs to understand your message in the first seven seconds or less of visiting your website. Some brands go overboard and upload too many images to their website, making it feel cluttered. Remember to always keep your website as clean as possible so that you can keep your customers engaged.
Effective Search Engine Optimization (SEO) Strategy
Every business needs an SEO strategy that will help them rank highly in sites like Google and Yahoo. You can increase your visibility on search engine results pages by regularly updating your website with memorable content. Content is king when it comes to SEO. You need to ensure that your back end coding is optimized to increase your visibility. Interlinking your pages and having other authority sites link back to you will build your credibility and ensure that you rank highly in search engine results.
A convincing call to action is one of the most important elements of a good website. When potential leads visit your page, you will want to guide them through the customer journey so that you can make a sale. Your call to action will be found at the end of your page and will tell the user what you want them to do. A call to action is the determinant of whether a customer will buy from you or not. A great example of a compelling call to action for a website selling baby items is, "Subscribe to our newsletter to get more updates from us."
With the many technological advancements taking place, businesses should adapt to the ever-changing climate so that they are not left behind. Investing in your online assets will ensure that you are top of mind, and your customers can easily find you. Go on, get online today by building your website.
Jaylin is a Staff Writer for Bizmaa focusing on business analytics, business systems, gadgets and other small business news. She has a background in information and communications technology coordination.