What is the difference between a Google Partner and a Google Premier Partner?

With so many experts in the field of digital marketing and Google Ads, most businesses are in a quandary as to whom they should select and who would be best qualified to successfully handle their digital marketing needs.

Google Partners are digital marketing professionals and agencies who have fulfilled the requirements set out by Google to gain partnership status. They receive access to a range of benefits, and need to satisfy certain criteria. Google have now expanded their Partner Programme to include tier levels, as follows:

• Google Partner

-mGoogle Premier Partner

The highest tier level a Digital Marketing Agency in Melbourne can achieve is to become a Google Premier Partner. This status is given to only a few of the top agencies in the world. To become a Google Premier Partner in Melbourne, an agency has to qualify for the title by continuously meeting Google’s requirements in certification, ad spend and performance.

A Google Premier Partner has to satisfy all the criteria required by a Google Partner Agency, and just a little bit more, in terms of continuous performance, results driven campaigns, the need to be running successful campaigns and handling major accounts at any given time etc.

Any Google Ads Agency in Melbourne who is a Google Premier Partner in Melbourne, are those that have the capabilities to optimize a campaign so that it earns money. It is not enough to simply pass the requirements set out by Google, the Google Ads or PPC Agency in Melbourne must prove that it can perform at its best, and on a continuing basis.

Google Premier Partners get all the benefits of Google Partner agencies and more. There are many advantages to working with a Digital Marketing Agency in Melbourne who is also a Google Premier Partner in Melbourne, such as:

Expertise – Premier Partners are those Google Ads Agency in Melbourne who know all there is to know about Google Ads. They know all the workings and have an inside-out knowledge of it. They have passed all the required certifications, have the required amount of experience and are actually managing successful AdWords accounts and campaigns with effective SEM Management in Melbourne.

Proven Results – Google Premier Partners in Melbourne and anywhere else in the world, are required to meet annual performance requirements, directly connected to conversions. The Google Premier Partner badge indicates the agency’s area of specialization, and changes over time with the agency’s performance. Therefore, agencies must actually maintain each area of specialization and stay updated. Any Premier Partner PPC Agency in Melbourne needs to be running successful campaigns constantly in order to prove that they are delivering results. Because of this, when you get the services of a Google Premier Partner in Melbourne, you know for sure that you are getting an agency who is well qualified to handle your work, and who has a proven track record of successes.

Better Access – Since Google Ads incorporates changes and upgrades to features and tools on a regular basis, Google Premier Partners are privy to these beta features and have access to new tools long before anyone else. In addition, if a Premier Partner Digital Marketing Agency in Melbourne ever encounters any issues, they have a direct and much faster link to Google representatives for answers and solutions.

There are a lot more benefits that Google Premier Partner agencies get over basic Google Partners, such as,

• Executive business training
• Annual Partner Summits; and so much more.

If you are looking for a Digital Marketing Agency in Melbourne who is an expert in Google Ads, PPC and SEM Management in Melbourne, then you should always partner with an agency who is a Google Premier Partner in Melbourne. You can be sure of receiving the very best expertise, know-how and professionalism from them.

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I'm Jennifer Lawrance. From London, United Kingdom. I'm a freelance article writer.