Why Your Web Design Must Be According To Localized Users In 2020

Your company is based in the United Kingdom, and now you feel the urge to expand it in the United States. Your target state is New Jersey and you are confident that your company will rake in loads of money.

Well, you must have heard the saying, "when in Rome, do as the Romans do." Similarly, when expanding your business in New Jersey, do as a web design company in New Jersey would!

You cannot construct a marketing campaign or website design by rolling out the "one-size-fits-all strategy" if you want to succeed.

If you think localization is not as important as making it seem, try talking to a foreigner in your native language. A lot of them might be grammatically correct, but the accent is grueling to understand.

Am I asking you to kill the individuality? No! But you cannot win an argument if you do not communicate on the same grounds as a person standing next to you.

Many people might think that providing a "translation" of their website is the solution, but let me break it to you, giving off a translation laden with grammatical errors, a local can quickly point out, is vague.

It is not just the language barrier you need to match but also the cultural values, societal norms, and the linguistics of your targeted place.

BUT HOW?

Now that you know the significance of localization, you should learn a few basic techniques that can come fruitful while localizing your website.

First and foremost, get any pictorials you can while keeping New Jersey in your mind.

Once you are done with it, you need to introduce your company – in their style. You need to know their specific linguistics and local sayings or proverbs. If you want to prove yourself a good marketer, you have to keep the buyer’s persona in mind. It will help if you approach your audience by saying what they want to hear.

Bring Search engine optimization onboard

That being said, use the Search Engine Optimization efficiently. Website localization takes the local keywords under consideration. So, paying loads of money or hiring the best writers cannot drive your website traffic if you are not using the local keywords.

Additionally, it is essential to steer clear of their cultural taboos. What used to be a norm back in your hometown might be barred here.

Your site is captivating the audience through rich visuals and your content have got them thinking you are the one for them.

Yet, the story does not end here. You need to know the native formats regarding dates, phone numbers, measurement units, payment methods, and currencies.

Last but not least, comply with the local legalization. Your customers should feel secure when they get in touch with you, and who can they trust more than their legit system?

By now, you must have learned, "when setting up a business in New Jersey, do as a web design company in New Jersey would have done." Now that you know the localization groundwork, your company might turn out to be more profitable than you had imagined on paper.

Jane Collen is a creative content writer and digital marketer at TekRevol. She works closely with B2C and B2B businesses providing blog writing, video script writing, ghostwriting, copywriting and social media marketing services.