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Reasons for Selecting Facebook as a Preferred Marketing Channel

Author: Aqugen Technologies
by Aqugen Technologies
Posted: Nov 09, 2020

Marketing is the magnet that attracts potential customers to the brand. Digital media marketing is the latest trend of modern society as millions of users have an account on social networking sites. Facebook is the most dominating digital platform and the advertisement posted on it has the capability of targeting the customers beyond the belief. Facebook advertising is targeted to suppress all other marketing channels. A professional Social Media Marketing Company helps you to achieve your targets and your audiences.

As a modern- day business owner, a little effort put on Facebook advertisement can work wonders and provide massive profit. People are always on their mobile phones and the use of Facebook will amplify the effectiveness of your brand’s marketing. Captivate the attention of your customers by creating an impressive business page on Facebook.

Here are the 8 advantages of Facebook advertisement that you can use to accomplish success in your business.

  • Custom Target audience.
  • Facebook custom audience tool is an amazing tool that is specially designed to target potential customers. This tool enables marketers to upload the details of the customers who will most likely purchase their products or service. The customers are targeted with certain ads on their mail ids, phone numbers, UID, etc.

  • Maximum Visibility at minimum cost
  • The best part about Facebook is that there are billions of users across the globe. The budget for an advertisement on Facebook is very low compared to Google or Youtube. So, you get a broader platform at a lower rate. This is the right destination from where you can reach millions of customers, it is the best place to promote your product and service.

  • Early-stage brand awareness
  • The brand awareness AD objective tool of Facebook provides the brand with the information of real-time proxy meters, the time spent by the customers on their advertisement campaign and how to reach them. This data is extremely helpful for creating new campaigns that are designed to target a bigger audience. The later campaigns are then customized to capture the attention of prospective customers.

  • Facebook Live
  • Videos accurately target the customers so Facebook Live was designed and it is a huge success. This amazing feature allows users to record a live video and share it on their account. Business can reach more people and take advantage of this feature in several ways.

  • A live video can be streamed online live to provide behind the scene experience to customers.
  • Glimpse of new product are updated
  • Promote the upcoming new events
  • Answer their doubts and questions
  • Audiences happily dedicate their time to 3x more watching a live video than native content. Facebook live video can benefit business owners to develop a strong relationship with customers.

  • Chatbots
  • The chatbots option of Facebook has simplified the work of business owners. Right script bits can help in interacting with customers. The integration of chatbots on Facebook will help the business owners to create structured messages, images, links, and call to action buttons.

    Brands will design a chatbot that suits the requirements. Each chatbot will be unique to their developer and will develop instant interaction between the buyer and seller thus increasing the sale of the brand.

  • Quick feedback
  • Providing customers support by constantly resolving their queries and problems is now easily possible with Facebook. The tedious process of sending mail, taking surveys is no more in trend today. The only thing the business owners have to do is post a question on their status of Facebook page and let the comments of customers just pour in. Feedbacks are used to provide customers satisfaction and make improvements in the products and services provided by the brand.

  • Consumer Psychology
  • Facebook Allows marketers to understand the purchasing pattern of their customers. Social media customers of Facebook have the option of hitting the "like" button on the product and services that are satisfied with. This way the product and services are freely endorsed across a large number of customers. The customers can even share and comment on the images, posts, and videos of the brands they prefer. This helps to raise the brand awareness of the product and attract new customers. It's been noted that the purchasing pattern of the customers is influenced by their peers. So, once a Facebook page that is liked by a customer has more chances of being liked by their friends also.

  • Growth
  • Facebook is doing better day by day. It has no limits. It is the leading social platform that can positively impact the growth and success of your business. Undoubtedly the best place to promote business in the cheapest way.

    The additional new features of Facebook are as follows

  • Facebook live
  • Facebook professional service
  • Facebook at work
  • Facebook events
  • Facebook Shopping tab
  • Improved search
  • Uber/lyft integration
  • Instant Articles
  • Non-profit crowdfunding
  • Music stores
  • The present time is all about Facebook. The entire world is connected because of it, not only is it free but also immensely important for business owners to promote their brand. Marketing through Facebook has the potential to reach millions of customers.

    No technical knowledge is required and you can easily share photos, videos and blogs on Facebook. It has no limits and provides you with accurate analysis reports of customers demand and preferences. It does not work on assumptions but pure data which will help you to target the customers. Facebook allows you to target the friend of your competitors. The visibility which your brand will receive through this social platform will not be available elsewhere. Hire the help of an experienced and proficient Facebook marketing consultant to help you take advantage of Facebook marketing on your business. Even with the social media marketing services, you can connect at various levels with your online audience while aiming to garner positive traction.

    Every second and money spent on advertising your product and service on Facebook is worth it. Facebook is also constantly improving and upgrading itself.

    About the Author

    AquGen Technologies, a leading Digital Marketing Agency in Delhi, offering 360-degree solutions to all your online marketing needs.

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    Author: Aqugen Technologies

    Aqugen Technologies

    Member since: Nov 05, 2020
    Published articles: 5

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